Reopening Of The Longchamp Boutique In Saint-Tropez

For the grand reopening of its Saint-Tropez store in the heart of a former fishermen’s terminal, Longchamp has created a totally new space inspired by the mellow feel of seaside resorts.

The new boutique is perfect for unwinding and shopping in a cool and friendly setting that embodies the relaxing spirit of summer and vacations.

After a few hours on the hot and lively beach, end the afternoon surrounded by soothing whitewashed walls in the cool and calm interior. The new store is designed with a refreshing waxed concrete floor and a soft Pierre Frey rug for the ultimate in cozy style and relaxation.

What could be better than sitting on the fluffy cushions of the wicker bench while leafing through books and magazines inspired by the season’s latest trends?

One step inside and you’re immediately struck by the collection’s flowing dresses, lightweight stoles, sunglasses, and iconic lines such as Le Roseau and Le Pliage redesigned as a basket bag for the
summer.

A little further inside, nestled in an unexpected bookcase, the Le Pliage seasonal collection dazzles with its energetic array of colors.

For the evening, leather pieces like the Brioche Bag combine summery hues with sophisticated elegance.

True to its vacation home spirit, the store is highlighted by handmade ceramics from Studio Floris Wubben which provide for a perfect mix of functional and sculptural style. Meanwhile, baskets and
hanging wicker lamps are a constant reminder of the store’s location in the South of France.

Embark on an authentic voyage exploring the essence of the Mediterranean.