Longchamp Brand
Longchamp Beach Club: A Luxurious Fusion Of Craftsmanship And Dolce Vita On The Tuscan Coast
Luxferity, 14.08.2025
Longchamp Beach Club A Luxurious Fusion Of Craftsmanship And Dolce Vita On The Tuscan Coast
This summer, Longchamp—the iconic French luxury brand synonymous with heritage, craftsmanship, and timeless elegance—embarks on a journey of unparalleled luxury to one of the most coveted destinations along the Mediterranean. For the very first time, the Maison takes over the legendary Bagno Felice 1 in Forte dei Marmi, an exclusive private beach nestled between the glistening blue of the Tyrrhenian Sea and the stunning Tuscan mountains.
From June to September, the Longchamp Beach Club redefines coastal leisure with a seamless blend of relaxed sophistication and the kind of meticulous craftsmanship that has been Longchamp's hallmark since its founding in 1948. This captivating pop-up destination captures the essence of the Italian Riviera, a region celebrated for its dolce vitalifestyle—where art, culture, and nature effortlessly converge.
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A Bespoke Experience Inspired by Heritage and Elegance
As a brand renowned for its heritage of artisanal craftsmanship, Longchamp is setting a new standard in luxury beachside leisure. The entire Bagno Felice 1 has been reimagined and redecorated for this special collaboration, with every element thoughtfully designed to evoke the Maison's signature style and commitment to quality. The iconic green—Longchamp's emblematic color—graces every corner of the beach club, from sun umbrellas and personalized cabin keys to the chic backgammon boards. Each piece is a testament to the brand's dedication to bespoke design and attention to detail.
This commitment to craftsmanship extends to the accessories and linens that adorn the beach cabins, each a nod to Longchamp's deep-rooted connection with its French heritage. The juxtaposition of the laid-back, sun-soaked atmosphere of Forte dei Marmi with the high-end elegance of Longchamp’s design is the epitome of luxury, where timeless aesthetics meet modern indulgence.
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A Vibrant Social Scene with Unmatched Elegance
Forte dei Marmi, a favorite escape for celebrities, artists, and discerning travelers alike, is synonymous with effortless charm and vibrant nightlife. The Longchamp Beach Club complements this reputation, offering an exclusive retreat where guests can unwind in the most exquisite of settings. From the moment you arrive, it’s clear that this is a space designed for those who appreciate not just luxury, but the human connection between the brand, the environment, and the guest.
Throughout the summer, the beach club will host a series of exclusive events, including live music performances that capture the spirit of the dolce vita and an elegant bar serving an exclusive cocktail—a signature drink crafted to match Longchamp’s vibrant green. Whether you're lounging under a bespoke sun umbrella or engaging in a game of backgammon, every detail has been meticulously crafted to elevate the guest experience.
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The Perfect Keepsake: Le Pliage® Monde Forte dei Marmi
For those seeking a piece of Longchamp’s legacy, the nearby Longchamp boutique at Via Giovanni Montauti will offer a limited-edition version of the brand’s iconic Le Pliage® bag, named the Le Pliage® Monde Forte dei Marmi. This special design—created exclusively for this summer event—is the ultimate luxury keepsake, capturing the essence of a truly unforgettable summer in one of Italy's most iconic coastal destinations. The bag is a testament to Longchamp’s continued commitment to innovation while honoring the tradition of its timeless designs.
The Longchamp Beach Club offers not just a place to rest, but an experience that embodies the brand’s values—luxury, heritage, and craftsmanship—at every turn. Guests are invited to discover a new world of bespoke elegance, where every moment is an opportunity to forge lasting relationships with the finest elements of Tuscan summer living.
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Details and Dates
The Longchamp Beach Club is open daily from 8 AM to 8 PM from June 15th to the end of September, inviting visitors to indulge in a world where heritage meets innovation, and luxury meets the beach.
• Location: Bagno Felice 1, Viale Italico 30, 55042 Forte dei Marmi, Italy
• Opening Dates: June 15th - September 30th, 2025
• Longchamp Store: 8, Via Giovanni Montauti, 55042 Forte dei Marmi, Italy
• Website: Longchamp.com
Embrace the exceptional this summer—experience Longchamp in the heart of the Italian Riviera.
