Longchamp New Bond, London

If spring was about thinking pink, summer at Longchamp is an invitation to go green.

Synonymous with Maison Longchamp for more than three decades, Le Roseau attained iconic status in the nineties, and has been in constant demand ever since.

Be it pastel or potent, at Longchamp, pink is the color of spring, that most joyful of seasons.

Still based in the legendary fishing village on the French Riviera, K.Jacques was the perfect candidate for a collaboration with Longchamp.

For the Fall-Winter 2024 collection, stretch leather, recycled polyester, trench coats, and knits are the materials that naturally blend into the season’s creations.

The campaign was shot at the prestigious Lycée Henri IV in Paris, while the music is “Alright” by Supergrass, a track as full of energy as the Spring- Summer 2024 collection.

Silk shorts, a macramé top, a dress with daring cut-outs and a basket: when the Longchamp University student goes on vacation, she never forgets to stay stylish.