Karl Lagerfeld Brand
From Paris With Love: Paris Hilton Fronts Karl Lagerfeld’s Fall/Winter 2025 Campaign
Luxferity, 27.08.2025
Paris, the eternal muse, meets Paris, the icon. KARL LAGERFELD unveils its Fall/Winter 2025 campaign, From Paris With Love—a striking homage to individuality, heritage, and modern luxury—starring none other than Paris Hilton.
Shot through the lens of acclaimed photographer Chris Colls, the campaign playfully merges Hilton’s global influence with the Maison’s Parisian spirit. Together, they ignite a dialogue between glamour and wit, authenticity and reinvention—qualities that defined Karl Lagerfeld himself.
Paris Hilton Reimagined Through Karl’s World
A global entrepreneur and cultural phenomenon, Paris Hilton brings her signature charisma to the campaign’s bold imagery. Styled in structured tailoring, directional silhouettes, and timeless accessories, she embodies a contemporary interpretation of Lagerfeld’s codes—sharp, confident, and unapologetically expressive.
“Karl was a true original—bold, iconic, and always ahead of his time. To be part of his legacy feels like such a natural fit,”Hilton shares. “From Paris With Love... It’s an honor to celebrate individuality and playfulness in a way that feels true to who I am.”
A Dialogue of Icons
The campaign not only celebrates Hilton’s magnetic persona but also draws from Karl Lagerfeld’s rebellious sophistication, presenting her in a new, unexpected light. CEO Pier Paolo Righi emphasizes:
“Paris is both a global icon and a businesswoman—someone who understands the cultural power of image and reinvention. She and Karl have each defined eras in their own distinct ways.”
Joining Hilton is international model and actor Jon Kortajarena, who fronts KARL LAGERFELD Menswear with his signature confidence, offering a powerful counterbalance and reinforcing the house’s duality of strength and elegance.
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The Return of the K/Autograph
This season, the K/Autograph emerges as a central motif. Inspired by Karl’s early hand-drawn initials, the emblem was first seen in the 1980s and later across ready-to-wear, accessories, and jewelry. Now, it returns as a defining element of the Fall/Winter 2025 collection—bridging heritage with modern design.
A Global Moment of Fashion
The 360-degree campaign extends beyond print and digital into immersive activations, culminating at Paris Fashion Week on October 1, 2025. Promising a late-night spectacle with Paris Hilton at its core, the event will mark a true moment of fashion theater.
Colls’ black-and-white imagery is paired with playful digital storytelling, including a reinterpretation of the legendary Karl Interviews Karl—infused with humor, irony, and the sharp sophistication that made Karl a singular force in fashion.
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A Legacy Reinvented
With From Paris With Love, KARL LAGERFELD redefines the codes of luxury storytelling—where heritage meets modernity, and individuality becomes the ultimate expression of elegance.
This Fall/Winter 2025 season, Paris Hilton and Karl Lagerfeld invite the world to rediscover Paris—through a lens that is glamorous, authentic, and timelessly chic.
