Karl Lagerfeld Jeans Launches Collaboration With Atelier Reservé

Luxferity, 27.11.2024

KARL LAGERFELD JEANS introduces its collaboration with Atelier Reservé, the Amsterdam-based niche brand that creates garments from repurposed materials and carefully sourced deadstock fabrics. Fusing their one-of-a-kind aesthetic with KARL LAGERFELD JEANS’ urban edge, the pieces will give a second life to fabrics that could otherwise be destined for landfills. The KARL LAGERFELD JEANS X Atelier Reservé collection is available at the KARL LAGERFELD JEANS store in Madrid and KARL.COM.

m-40 Ocean Blue On Horizon Strap

“Karl was always open to new ideas — he embraced challenges, broke the rules, and collaborated with unexpected partners which resulted in phenomenal creations,” says Hun Kim, Creative Director of KARL LAGERFELD. “This season, we’re excited to partner with Atelier Reservé, a young, innovative and talented duo that’s based in Amsterdam and focused on sustainability. Together, we've created a fantastic collaboration with KARL LAGERFELD JEANS.”

m-40 Amber Orange On Horizon Strap

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The capsule features 14 styles made with bespoke craftsmanship, blending vintage and modern elements for a distinct result. Designed for all genders, the range features a utility jacket and pants, baggy denim, a hoodie and t-shirts, plus a women’s denim bustier and denim skirt. Accessories include a beanie, a canvas tote, a cap, a hobo bag and a laptop case.

Nova Baseball Cap 3d Embroidered Logo Navy Blue

Men's Accessories

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“This capsule collection takes a bold and nonconforming route, inspired by our interpretation of the iconic designer KARL LAGERFELD,” say Alljan Moehamad and Deyrinio Fraenk, Co-Founders of Atelier Reservé. “Collaborating with KARL LAGERFELD JEANS has been a pleasure, as their commitment to innovation and dedication aligns perfectly with our own values.”

m-40 Serenity Blue On Horizon Strap

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Some pieces include an original artwork featuring a portrait of Karl Lagerfeld, under the tagline "Lové Karl.” It symbolizes the collaboration and the mutual admiration between the two brands, accented with a unique nod to the Reservé aesthetic.

Award Messenger Bag Italian Leather Navy Blue

Women's Bags

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The collaboration also taps into the KARL CARES strategy, an ongoing journey across all areas of the KARL LAGERFELD and KARL LAGERFELD JEANS businesses. Defined by actionable objectives, the strategy exemplifies how the brands approach and track their corporate social responsibility across three core pillars: the People they work with, the Planet they take resources from, and the Partners the collaborate with.