Helmut Lang Seen By Hugo Comte Vol. 1: Autumn/Winter 2022 Collection

Helmut Lang has collaborated with Hugo Comte on a womenswear campaign. The Paris-based photographer has applied his distinctive vision to the Helmut Lang suiting assortment in both fall and resort collections.

Vol. 1: A/W 2022 collection

For the Fall collection images, Comte felt it was important to the cultural moment to produce a campaign featuring powerful women in suiting, a silhouette traditionally designated to men, which represents the authority of the wearer.

Transgender twins Margo and Madelyn Whitley, embody a powerful femininity in these images. In addition to modeling, Margo and Madelyn advocate for self-expression and acceptance surrounding gender identity and fluidity, fashion-related or otherwise.

The identical twins face each other, creating a mirroring effect among different scenarios featuring; obscured glass, flying newspaper, a slinky, and at times mimic each other’s gestures. The twins remain autonomous, powerful, and statuesque despite the unexpected scenes surrounding them – leaving the viewer to imagine the action preceding and proceeding.

Helmut Lang seen by Hugo Comte continues Helmut Lang’s rich history of collaboration with creatives and artists. The photographs showcase the Helmut Lang womenswear offering, with a particular focus on suiting. Products featured in the photographs include: the cutout dress in black, the leather blazer in black, the slash shirt in white, the leather 5-pocket pant, the slash blazer, the straight suit pant in black, the faux leather twist tee in black, the rib asymmetric dress in black, the stretch wool blazer in fig the logo band pull on pant in fig, the core silk shirt in wisteria.

About Hugo Comte

Hugo’s sharp vision and cross-disciplinary background, from his time studying architecture in Paris, have been translated into his distinctive and recognizable photography. Through his meticulous and creative process, comte creates a dreamlike world, existing independent of a time or an era, in which every detail has been considered (from hair, makeup, lighting, sets etc...) With a deep understanding and appreciation for the fashion photography of the 90’s, Comte has developed a very distinctive vision; creating compelling imagery, the center of which is the model – capturing the interiority of his subjects, their intention and strength.

About Helmut Lang

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists and surprising challenges to orthodoxy. Acquired by Fast Retailing Group in 2006, today the brand pays homage to its namesake with a progressive, highly dynamic approach, featuring a new generation of creatives reinterpreting the designer’s legacy across ready-to-wear, special edition capsules, multi-disciplinary collaborations and more.
For more information, visit www.helmutlang.com and social channels @helmutlang.