Helmut Lang introduces the PF22 Postcard Capsule which will be launching tomorrow, on May 10th, 2022.
The Helmut Lang PF22 Postcard Capsule is inspired by archive styles from Autumn/Winter 2002, “NEW YORK” “PARIS”, and graphics that could be found on a gift shop postcard. Vienna, Paris, and New York are represented in this capsule - each city once a home to Helmut Lang headquarters.
The artwork challenges traditional postcard imagery by featuring the work of 3 photographers with unique perspectives to capture their city: Kyungjun Lee - New York, N.Y, Daniel Gebhart - Vienna, Austria, Davit Giordaze - Paris, France.
- Kyungjun Lee - New York, N.Y
- Daniel Gebhart - Vienna, Austria
- Davit Giordaze - Paris, France