Helmut Lang Presents Its New PF22 Postcard Capsule

Helmut Lang introduces the PF22 Postcard Capsule which will be launching tomorrow, on May 10th, 2022.

The Helmut Lang PF22 Postcard Capsule is inspired by archive styles from Autumn/Winter 2002, “NEW YORK” “PARIS”, and graphics that could be found on a gift shop postcard. Vienna, Paris, and New York are represented in this capsule - each city once a home to Helmut Lang headquarters.

The artwork challenges traditional postcard imagery by featuring the work of 3 photographers with unique perspectives to capture their city: Kyungjun Lee - New York, N.Y, Daniel Gebhart - Vienna, Austria, Davit Giordaze - Paris, France.

• Kyungjun Lee - New York, N.Y

• Daniel Gebhart - Vienna, Austria

• Davit Giordaze - Paris, France