Genny's New Fall/Winter 23-24 Collection Campaign The Natural Strenght Of Womanhood

Sara Cavazza, creative director of GENNY, chose the magnetism of supermodel Karolina Kurkova to interpret the criteria of the aesthetic of the new Fall/Winter 23-24 collection.

«The campaign sums up GENNY's conscious seduction feeling. Karolina Kurkova, a model with vast experience and the correct artistic maturity, symbolizes a woman who not only has the looks but also the heart to wear the more sentimental soul of GENNY», says Creative Director, Sara Cavazza.

A location with a neoclassical imprint was the scene of the set in which photographer Dario Cattelani and stylist Alex White deployed the artistic practice of fashion image. A pool assisted by Sara Cavazza, who made possible to create a message that consecrates the determined and constantly chic temperament of GENNY.

The looks selected to be represented in the campaign, are archetypes of the Fall/Winter 23-24 collection: the tailored tuxedo is the most dynamic evening dress, the sheepskin outerwear expertly worked with the Blockchain pattern is the consistent innovation, the notch and X pattern are the polite provocation in the knit/trouser combination, the structured trench coat is the international and traveler spirit of the maison.

The photo frames are deliberately close-ups, to celebrate the quality of the fabrics chosen by Sara Cavazza, in order to build an increasingly precious and enveloping collection.