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Franck Muller Genève Brand

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Franck Muller - WPHH Novelties 2021

Luxferity, 09.04.2021

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Franck Muller is pleased to share with you its passion for Haute Horlogerie. Please find here below its new timepieces for 2021.

About WPHH - World Presentation of Haute Horlogerie

Franck Muller has distinguished itself not only by the exceptional nature of its models, but also by the creation of its own watch fair: the WPHH – World Presentation of Haute Horlogerie, where it demonstrates its pioneering status as an independent brand.

This exhibition is held on the Grand Malagny site, majestically facing the lake and the Mont-Blanc. The Grand Malagny, built between 1754 and 1757, is under the protection of built heritage, relevant for history, art, science or educational value. In this respect, the astonishing domain is classified as a cultural heritage of Geneva. The Franck Muller Manufacture purchased the estate of Grand Malagny in 2006 and it took several years of restoration so that the site is finally ready to welcome our annual exhibition on a breathtaking site mixing history of Geneva heritage with watchmaking know-how.

The WPHH is dedicated to the finest new timepieces of the brand. They are exclusively presented to professionals in the field and to the international press.  Exceptional timepieces and world premieres have been launched there, such as the Franck Muller Aeternitas Mega - the most complicated wristwatch in the world.

Traditionally rounded off by Gala evenings welcoming up to 1,400 guests, the WPHH has become an important event for industry professionals.

Top stars have performed there - Ray Charles, Charles Aznavour, Paul Anka, Solomon Burke and Tom Jones, to name but a few.  These unforgettable nights, featuring fireworks, lighting effects and water fountains, have charmed distributors, VIPs and the international press.