Erdem Brand
Erdem Presents Its New Pre-Fall 2025 Collection
Luxferity, 02.12.2024
For Pre-Fall 25, Erdem has taken inspiration from the works of British contemporary artist, Kaye Donachie. The collection marks the first artist collaboration for the designer, combining Donachie’s visual world of painterly brush strokes with Erdem’s handwriting.
Sashiko Pink Lotus S
Delicate hand-drawn motifs, created by Donachie, have been thoughtfully incorporated using overprinting techniques and hand-embroidery that evokes couture techniques. Silhouettes are sculptural and voluminous, with a focus on modernity through relaxed draping and workwear-inspired details.
Joy Coeur 0.15-Carat Diamond Ring
The Bloom bag is reimagined in a new silhouette that feels equally casual and versatile as it does precious. The classic Bloom bag is introduced in new hues, dark grey leather in medium and firebrick red leather, rich malbec and teal velvet in mini.
Gold Cocktail Ring with Kunzite & Pink Sapphires
There is a tension between the skeletal cotton tulle gown covered in organza flowers and the hand-embroidered crushed satin strapless iteration which evokes Donachie’s painterly language. Distinctive square drapes reference peeling canvas edges, capturing a raw, unfinished aesthetic that feels both timeless and modern.
Move Romane Pink Gold Diamond Ring
The collection provides a physical canvas for Donachie’s work. An exploration and celebration of art, fashion, and the intersection between the two.
Gold Blossom Ring w. Amethyst, Peridot & Diamonds
Gold Astra Ring with Rubies & Diamonds
Gold Astra Ring w. Amethyst, Tourmalines, Diamonds
Move Romane GM Pavé Pink Gold Diamond Ring
Silver Galactica Ring Amethyst, Hematite, Quartz
Lucky Move PM Lapis Lazuli Yellow Gold Necklace
Gold Swan Ring With Pink Sapphire & Diamonds
Move Romane Bangle
Gold Royal Ring Lemon Citrine & Rhodolite Garnet
