Dolce&Gabbana Brand


Dolce&Gabbana Launch Their New Devotion for Men Eau de Parfum

Luxferity, 15.01.2025

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Gratitude and passion, love and seduction: Dolce&Gabbana presents Devotion For Men Eau de Parfum. This new masculine fragrance joins the Devotion family to celebrate the oldest sentiment of all time, placing the heart above everything else.

Sealed with the icon of the Sacred Heart, a contemporary ex-voto and one of the most iconic symbols of Dolce&Gabbana’s creative universe, this latest olfactory creation is a hymn to unwavering and unconditional devotion, the power of love, and the joy of living.

The Devotion and Devotion For Men fragrances intertwine today in an exciting story filled with love and understanding, highlighting the strength of union and the passions that make us unique.

THE CAMPAIGN

Award-winning director and screenwriter Giuseppe Tornatore directs the campaign for Dolce&Gabbana’s new masculine fragrance, Devotion For Men Eau de Parfum. Shot in the historic center of Palermo, the film captures the intensity of an encounter destined to leave a mark: Maya Jama strolls through the sunlit streets of the city when her eyes meet those of Michele Morrone, and a connection is instantly made. She extends her hand to him, sealing a union that will last through time.

Dolce&Gabbana Launch Their New Devotion for Men Eau de Parfum

The two protagonists begin their journey together, amidst the vibrant colors and intoxicating scents of the local market, drawing admiring glances from passers-by. But in a moment, as if by magic, Maya disappears, leaving behind a memory, a promise to meet again. During the procession, Michele searches for her among the crowd, devoted to love and now also to her, elusive and unattainable like a waking dream.

THE FRAGRANCE

Joining the Devotion family, Dolce&Gabbana introduces a new fragrance, Devotion For Men Eau de Parfum. A fragrance that captures a transcendental celebration of love for life that invites us to rejoice in our purpose, our values, our origins, and our passions. Conceived by master perfumer Olivier Cresp, this unique fragrance is inspired by a heartfelt olfactive journey back to cherished memories and a deeply rooted connection to the Mediterranean. As a child, Olivier often accompanied his father on trips to Sicily. It was during these idyllic journeys that the perfumer discovered the captivating synergy of coffee and lemon, creating a distinct and unforgettable aroma.

Dolce&Gabbana Launch Their New Devotion for Men Eau de Parfum

Dolce&Gabbana Devotion For Men Eau de Parfum is a Woody Spicy fragrance that masterfully blends notes of Coffee, Italian Lemon, and Patchouli. Inspired by the Sicilian tradition of adding a twist of lemon to a cup of espresso, the unforgettable Coffee notes intertwine with zesty Lemon notes to create a uniquely contrasting fragrance. At the core of the composition, the earthy and grounding qualities of Patchouli lend character and depth, balancing the spicy Coffee note while the invigorating essence of Lemon adds a vibrant contrast. This sophisticated blend champions ingredients of the highest quality, creating a fragrance that is both harmonious and richly narrative, transporting its wearer to a Mediterranean atmosphere.

The glass bottle shares the same silhouette as its feminine counterpart but reinterprets its design codes to exude a more masculine appeal. The light gold juice is encased in a bottle adorned with a bespoke silver Sacred Heart designed specifically for this fragrance. The bottle is paired with a silver cap featuring rich detailing inspired by the Iconic Sicilian scenery of the Devotion For Men campaign, making it a true reflection of Dolce&Gabbana’s Italian heritage.

Dolce&Gabbana Launch Their New Devotion for Men Eau de Parfum

The fragrance is presented in a sophisticated taupe box with silver detailing.

DEVOTION FOR MEN EAU DE PARFUM

Dolce&Gabbana Devotion For Men Eau de Parfum is available in 50ml and 100ml sizes.

Dolce&Gabbana Launch Their New Devotion for Men Eau de Parfum

Dolce&Gabbana Launch Their New Devotion for Men Eau de Parfum