Cartier Brand
The New Cartier Crash Watch In Platinum Exclusively At Cartier New Bond Street
Luxferity, 30.06.2023
The new Cartier Crash Watch in platinum
In 1967, deep in the heart of the Swinging Sixties, Cartier unveiled its most emblematic creation to date, the audacious Crash timepiece under the leadership of Jean-Jacques Cartier, son of Jacques Cartier and director of the London flagship boutique on New Bond Street. During this period, London was buzzing with unprecedented effervescence: a mood that captured the true essence of British flair and creativity. As pop culture flourished, the watchmaking department brimmed with bold new ideas and horizons to continuously expand its stylistic designs with curiosity and open-mindedness. The Cartier Crash timepiece is the perfect illustration of this historical period.
History
The watch is a blend of tradition and daring with its unconventional shape. It is thought to have been inspired, according to legend, by a Cartier watch mangled in a car accident and brought into the Cartier London workshop for repair. The watch characterised the vibrant energy of the city at the time and its asymmetrical dial revolutionised the aesthetic codes of watchmaking.
Cartier Crash Watch In Platinum
Since 1967, only a limited number of Cartier Crash watches have been recreated. Its design has left an undeniable mark in history and continues to be particularly sought-after by clients, collectors and celebrities alike, with the most recent 2019 re-edition of the Crash in yellow gold, an exclusive to the New Bond Street flagship.
The New Cartier Crash This year, artisans at the Maison have taken its original design one step further to explore the case’s potential whilst honouring the original aesthetic. To bring this watch to life, the artisans opted for a platinum case.
True to Cartier watches, the new Cartier Crash displays many of the Maison's watchmaking codes: Roman numerals, sword-shaped blued-steel hands and a ruby cabochon, set in a beaded crown. It is equipped with a Manufacture mechanical movement with manual winding, calibre 1917 MC.
Close attention to detail has been paid with respect to the dial, so as to remain as faithful as possible to the original 1967 Cartier Crash. The new platinum Cartier Crash features a special engraving on the reverse and is adorned by a grey calfskin strap.
The new edition will be available from July 2023 exclusively at Cartier New Bond Street.
Cartier Crash Watch In Platinum
