Cartier Brand
Cartier Arrives In East Hampton And Mykonos For The Summer Season
Luxferity, 23.06.2022
What better moment than the summer holidays to embark on a journey of meeting clients and building a relationship? At Cartier, it’s a tradition that began towards the end of the 19th century. At the time, the jeweller would set up shop on the Riviera, between Cannes and Monaco, from June to September.
Today, Cartier is arriving in East Hampton, New York, and Nammos Village, Mykonos, from May 2022.
More than simple pop-ups, these seasonal boutiques are meeting places full of life, with a product range focused on the season’s desire for travel and colour - summer jewellery or watches that can be personalised on the spot. Their collections build a connection to their sun-filled destinations: the new photovoltaic Tank watches and their deep blue bracelets, the brightly coloured stones of the Berlingots de Cartier jewellery, and the Double C de Cartier bags with their pastel enamelled initials.
From shining and engraving to cord changes for the Trinity bracelet, the summer services are joyful experiences from start to finish: the hand delivery by a Cartier groom. These unmissable experiences are brought to life by works from the artist Konstantin Kakanias, known for the refined fantasy and sophistication of his installations.
“I imagined fun summer days and nights, with a totally free spirit where we indulge in nature, light, water, love, and beautiful things. Collaborating with Cartier was a real privilege, the Maison has such a rich vocabulary and history, which I loved to work with,”Konstantin Kakanias, Illustrator.
The sun-drenched encounters continue beyond the walls of the boutiques with a program of events to encapsulate the feeling of a summer holiday, moving to the beat of a seaside escape.