AZ Factory Presents Its New Spring/Summer 2024 Collection

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AZ Factory BY THEM Spring/Summer 2024 Collection is about 24 hours in the life of a woman. With an impeccably tailored shirt dress, a crisp poplin morning, suggesting she woke up outside her home, wearing a shirt that isn’t hers. Not a misdirection, but a vigor that sets the tone for the day. The rest of the looks serving as satorial hints representing key highlights of a compelling quotidian.

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Of course, to think of AZ Factory is to remember Alber Ebaz. Here less of a tribute, more as a continued conversation, with the narrative this season reading even more earnest and eloquent. Familiar. A collection fully envisioned in-house, helmed by creative directors Norman René Devera and Peter Movrin, both personally hand-picked by Alber himself.

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Hidden layers, moving parts loosened if not completely shed, to give way as new shapes emerge, couture techniques, floral jacquard shows the pattern, not printed or stamped but carefully woven into the fabric, finished with precise hand-stitching. Lacy finishings dangle to underline movement, patterns lasered and adhered onto superfine fabrics. Lace, nightgown négligé not as a finished product but as a starting point to be referenced and reinterpreted endlessly. The spectacle deepens with more elaborate evening-adjacent looks, organza layered dress, transparency, skirt slashed in an angle, drapes expose interior knits while miniature flowers evolve vigurously into larger forms, culminating into a fully embellished finishing where textural beads are painstakingly embroidered and arranged to recall a running motif.

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And yet, an overall ease, vitality, a playfulness running through the collection levelled up with technicity. Alber Elbaz’s fondness for roses, vibrant pop hues, and extracting fresh proportions from traditional sleights of the craft.

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A vibrant citrus yellow or a hem deliberately left raw harks back to a personal anecdote. The sheen of satin duchesse or the generous cut on a pyjama trousers reveals a pre-occupation with previous understandings. An approach that is joyful in its honesty and propositions that are logical and coherent. Sentiments and excitement that is infused all over, effectively solidfying the importance of mentorship and the magic that naturally comes when similar voices harmonize to create a singular composition.

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