Armani Brand
That’s So Armani AW25: Edgar Ramírez Leads A Celebration Of Timeless Elegance
Luxferity, 04.11.2025
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That’s So Armani, the pioneering project that debuted in Paris earlier this year, continues to redefine the essence of men’s fashion in its Autumn/Winter 2025 campaign. Celebrating individuality beyond gender boundaries, the initiative bridges generations while emphasizing the hallmark sophistication of Giorgio Armani.
Plissé - Ivory
Photographed by Gorka Postigo, the latest campaign introduces five diverse protagonists, each interpreting Armani classics through their personal lens. Following British singer-songwriter Maisie Peters and multi-talented musician Bakar, the spotlight now shines on acclaimed actor Edgar Ramírez, renowned for his work in Carlos, Emilia Pérez, and The Assassination of Gianni Versace: American Crime Story.
Award Briefcase Italian Leather Navy Blue
Upcoming features include Principal dancer and actor Francesca Hayward and contemporary artist Rocco Ritchie, with additional talents slated to join in 2026. This evolving narrative positions That’s So Armani as not just a fashion statement, but a platform celebrating self-expression, creativity, and timeless elegance.
Plissé - Pearl White
Armani’s Timeless Craftsmanship
The campaign highlights a curated selection of Giorgio Armani’s signature garments, crafted from ultra-luxurious materials such as vicuña, cashmere, and superfine wools. The collection, presented in sophisticated shades of navy, black, and chocolate, embodies the brand’s dedication to understated elegance.
James Aviator Sunglasses (Silver & Blue / Blue)
Designed as a complete wardrobe, pieces include:
- Single- and double-breasted jackets
- Knitted blazers with signature rolled hems
- Sporty blousons and fluid trench coats
- Elegant coats and tailored trousers
- Crew-neck jumpers, shirts, T-shirts, and tuxedos
Every piece reflects the soft tailoring and timeless refinement that define the Armani aesthetic.
Passage de Drake Sahara Night
Global Experience: From Milan to Dubai
From today until 16 November, a dedicated pop-up at Dubai Mall brings the Autumn/Winter 2025 collection to life, mirroring the immersive experience of Giorgio Armani boutiques worldwide. Collectors and fashion enthusiasts can explore the collection in Milan, Paris, New York, Beijing, Tokyo, and online at armani.com.
That’s So Armani continues to celebrate luxury, individuality, and heritage, solidifying its place as a cornerstone of contemporary high-end fashion.
Giorgio Bracelet Italian Leather Black
