Giorgio Armani Expands Luxury Footprint In Bangkok With Second ICONSIAM Boutique

The Armani Group has elevated Bangkok’s luxury landscape with the opening of its second Giorgio Armani boutique at ICONSIAM, the premier shopping and cultural destination along the Chao Phraya River. Officially inaugurated on 24 October 2025, this latest boutique further cements Armani’s commitment to offering an unparalleled fashion and lifestyle experience in Thailand’s vibrant capital.

Following the debut of the first Giorgio Armani store at The Emporium, the ICONSIAM boutique spans an impressive 475 square meters, fully designed on a single level with a reimagined interior that maintains the signature elegance and identity synonymous with Armani.

A Facade that Commands Attention

The boutique’s exterior features a four-sided continuous façade, alternating backlit silk surfaces with expansive see-through windows, resulting in a striking architectural presence. Two sides of the façade overlook ICONSIAM’s double-height atrium, enhanced with large-scale video displays, ensuring that the boutique captures attention from every angle.

Interiors of Timeless Elegance

Inside, the boutique unfolds through a sequence of sophisticated rooms, each with a curated color palette. The menswear section navigates through gold, green, silver, blue, and bronze rooms, while womenswear suites feature elegant combinations of gold, blue, and green. Rounded architectural details, soft curves, and custom-designed furnishings echo the fluidity of the exterior façade, creating an immersive, vibrant environment.

The material palette is equally meticulous, blending platinum metal, metallic wood, and Armani/Casa silk wallcoverings. The boutique also features veined marble and onyx-effect flooring complemented by handcrafted marmorino ceilings. Every seating, lamp, carpet, and fabric is thoughtfully selected from the Armani/Casa collection, ensuring the boutique exudes both refinement and comfort.

Curated Luxury Offerings

The ICONSIAM boutique houses the full spectrum of Giorgio Armani collections:

• Womenswear: Ready-to-wear, accessories, shoes, eyewear, Privé fragrances, high jewelry, evening dresses, and beauty
  
• Menswear: Ready-to-wear, accessories, shoes, eyewear, Privé fragrances, formalwear, high-end watches, and Made-to-Measure tailoring
  

Special highlights include a dedicated Made-to-Measure room for personalized consultations, the Privé fragrance collection, and a comprehensive selection of Armani Beauty products, offering customers a truly bespoke luxury experience.

Location & Visit Details

Giorgio Armani ICONSIAM
1F ICONLUXE, 299 Charoen Nakhon Soi 5, Charoen Nakhon Road
Khlong Ton Sai Sub District, Khlong San District, Bangkok 10600, Thailand

This new boutique reinforces Bangkok’s position as a global hub for luxury fashion, offering visitors an Italian-inspired oasis where timeless design meets contemporary elegance.