Armani Brand
Giorgio Armani Launches Its New Mare Spring Summer 2025 Collection
Luxferity, 23.05.2025
Once again this year, Giorgio Armani Mare sets off for the world's most stunning summer destinations.
The holiday begins in Porto Cervo, from 27 to 31 May, coinciding with the fourth edition of the Giorgio Armani Superyacht Regatta, the prestigious competition hosted by the Yacht Club Costa Smeralda, where the customised Giorgio Armani Mare boat, Sørvind by Giorgio Armani, will race for the first time in honour of the Title Sponsor. A pop-up outside the YCCS in Piazza Azzurra will offer an immersive window into the Giorgio Armani summer. The journey continues from 30 May to Cannes, with a takeover of the Armani/Caffè terrace, and then to Capri, where a Giorgio Armani boutique opened in April on Via Camerelle. On the island, the Giorgio Armani Mare concept will be present for the entire season at Caffè Caso, located in the iconic piazzetta teeming with tourists and celebrities. The final stop is scheduled for Shelter Island in the Hamptons with a pop-up and beach takeover.
Award Briefcase Italian Leather Navy Blue
Each location will be decorated with stylised patterns of tropical palms in shades of grey and turquoise, set in contrast to the warm wooden tones of the flooring. A perfect summer setting that evokes holiday memories, featuring Armani/Dolci ice cream carts, life buoys, surfboards, table football and Armani/Casa Outdoor furnishings. The Giorgio Armani Mare summer unfolds to the sounds of a Spotify playlist curated by eclectic producer and DJ Emmanuelle.
Plissé - Pearl White
Giorgio Armani Mare will also be available in resort boutiques in Capri, Porto Cervo, Forte dei Marmi, Saint-Tropez, Cannes and Puerto Banus, as well as in selected Giorgio Armani boutiques worldwide.
Award Backpack Italian Leather Black
Giorgio Armani Mare is the men's and women's collection that perfectly embodies the Giorgio Armani aesthetic. Light, flowing silhouettes and a pared-back palette of white, ecru and black define the Giorgio Armani Mare Spring/Summer 2025 collection. The offer is completed by the Giorgio Armani Vela men's selection, crafted from technical materials in an elegant sand tone, available at boutiques in Porto Cervo, Forte Dei Marmi, Saint Tropez and Cannes.
Plissé - Ivory
For the third year running, Giorgio Armani is supporting the One Ocean Foundation, a non-profit organisation committed to safeguarding marine ecosystems and promoting a regenerative blue economy. This support will go towards the ‘Blue Forest’ project for the protection and restoration of blue natural capital, particularly Posidonia oceanica, a marine plant known as the “lung” of the Mediterranean Sea for its vital ecological role.
Nova Baseball Cap 3d Embroidered Logo Navy Blue
Photon Sphere
