Giorgio Armani Celebrates 50 Years Of Style

On this day in 1975, Giorgio Armani was founded in Milan. To mark the brand’s 50^th anniversary, the designer will launch the Armani/Archivio project and celebrate with an exhibition and fashion show at the Pinacoteca di Brera.

Armani/Archivio is an interactive digital platform set to launch on Saturday 30 August during the Venice Film Festival. Rich in content and the result of meticulous cataloguing of the Giorgio Armani collections, the platform is designed to preserve the brand’s legacy while serving as a bridge between past and future. A physical home for Armani/Archivio will open just outside Milan in the near future.

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The celebrations will coincide with Milan Fashion Week. On Wednesday 24 September, Giorgio Armani will open a curated showcase to the public at the Pinacoteca di Brera. For the first time, the museum halls will host an exhibition dedicated to fashion: 150 archival Giorgio Armani looks will trace the brand’s evolution over five decades, in an unprecedented dialogue between the Armani aesthetic and the gallery’s masterpieces.

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Giorgio Armani will close Milan Fashion Week on the evening of Sunday 28 September with a show in the historic Courtyard of Honour at Palazzo Brera, featuring the Giorgio Armani Spring/Summer 2026 Women’s Collection alongside select menswear looks from the collection presented in June.