Armani Brand
Thomas Ceccon Fronts Emporio Armani Autumn/Winter 2025/26 Campaign
Luxferity, 25.11.2025
Thomas Ceccon Becomes The Face Of Emporio Armani AW 2025/26
Emporio Armani reveals Thomas Ceccon, the Italian Olympic medalist, as the face of its Autumn/Winter 2025/26 campaign — including Emporio Armani Underwear. The choice of Ceccon underscores the brand’s seamless blend of sport, sophistication, and modern elegance.
Captured by renowned photographer Giampaolo Sgura, the campaign’s imagery alternates between black-and-white and muted colour tones. The soft light and delicate grain bring out the contours of Ceccon’s athletic form, while his focused, unwavering gaze into the lens expresses both discipline and poise.
Rattrapante R.U.R.
Athletic Credentials Meet Armani Elegance
Born in Vicenza in 2001, Ceccon is a specialist in backstroke and medley swimming. He has represented Italy in two Olympic Games, claiming two bronze medals and — most notably — a gold in the 100-metre backstroke in Paris 2024. Among his achievements, he holds world-record times, including one set at the 2022 World Aquatics Championships in Budapest.
This formidable track record and his refined presence make him a natural fit for Emporio Armani’s narrative: strength married with grace, performance aligned with style.
Award Backpack Italian Leather Black
A Legacy Of Sporting Icons In Armani Campaigns
Armani’s legacy of aligning with world-class athletes continues with Ceccon. Over the years, the brand has appointed champions as ambassadors, bridging the luxury fashion world with the dynamism of sport.
Plissé - Ivory
Ceccon’s role further reinforces this connection — cementing Emporio Armani’s identity as a house where athletic excellence and timeless design coexist. His inclusion in the campaign gestures to Armani’s long-standing philosophy: luxury is not just about appearance, but about ethos, commitment, and authenticity.
Harry Aviator Sunglasses (Black Matt / Brown)
Context In The Armani Universe
In the broader Armani world, this campaign aligns with the house’s ongoing contemporary dialogue. For instance, Luxferity previously covered Nicholas Galitzine fronting the Emporio Armani Fall/Winter 2025/26 accessories campaign, reinforcing Armani’s forward-looking identity.
Meanwhile, Armani’s attention to its flagship spaces — such as the newly renovated Emporio Armani store in Milan — exemplifies the brand’s continuous evolution.
