Area Brand


AREA Spring/Summer 2026: A New York Dream In Motion

Luxferity, 18.09.2025

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New York City. A place of contradictions—beautiful, despicable, magnetic. Against this charged backdrop, AREA unveiled its Spring/Summer 2026 collection by creative director Nicholas Aburn, transforming the runway into a poetic meditation on possibility, movement, and the promise of reinvention.

 

The show opened like a cinematic script: the city as stage, the sidewalk as runway, and the model as heroine. Each step resonated as both literal and symbolic—an invitation to move forward, to embrace the unknown, to be ready.

AREA Spring/Summer 2026: A New York Dream In Motion

“Girl, the next step is steps,” echoed the narrator’s voice, setting the tone for a collection that blurred fashion, storytelling, and performance.

AREA Spring/Summer 2026: A New York Dream In Motion

The Poetry of Readiness

AREA’s Spring/Summer 2026 was not simply a presentation of garments—it was a manifesto of anticipation. The designs embodied the thrill of getting ready: crystalline embellishments catching the light like confetti that never stops falling, structured silhouettes juxtaposed with fluid draping that evoked both control and surrender.

AREA Spring/Summer 2026: A New York Dream In Motion

Nicholas Aburn’s vision captured the exhilaration of the city: martinis in coffee cups, gum on the sidewalk that might spell “Something Special,” honking horns transforming into declarations of recognition—I REMEMBER YOU.

AREA Spring/Summer 2026: A New York Dream In Motion

A City, A Stage, A State of Mind

AREA has always been synonymous with bold experimentation, and this season redefined the brand’s dialogue with New York. Models appeared as if they were stepping directly off the street into the limelight, their looks charged with urgency and glamour.

AREA Spring/Summer 2026: A New York Dream In Motion

From dazzling crystal mesh pieces to sharply tailored structures, the collection balanced high-concept artistry with urban edge, reflecting AREA’s DNA as a house that thrives on contradictions.

AREA Spring/Summer 2026: A New York Dream In Motion

The finale underscored the brand’s ethos: fashion not as a fleeting moment, but as an eternal state of readiness—even if it’s over, I’m ready.

AREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion

AREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In MotionAREA Spring/Summer 2026: A New York Dream In Motion