Area Brand

This season we explored the idea of the primal instinct and its evolution through fashion history.

Ice Spice wore custom AREA for her performance of "Karma" on the Eras Tour with Taylor Swift, and in the "Karma" ft. Ice Spice music video.

A recurring symbol within the AREA universe is the butterfly.

Rihanna wore custom AREA x Sergio Rossi to the 95th Annual Academy Awards.

The 20 exclusive styles, based on iconic Sergio Rossi shapes, feature signature AREA details, such as feathers, crystals, and bows.

For SS23, we started exploring the beauty of fruits and their symbolic meaning of arts and pop culture.

For our Resort ’23 Collection we started diving into the rich world of resort inspirations.