Area Brand

Beckett Fogg, CEO and founder, announces the appointment of Nicholas Aburn as Creative Director at AREA. He starts in March, and his first collection will be Spring/Summer 2026.

For AREA’s inaugural Holiday collection, we wanted to offer a fresh and fluid take on our signature crystal encrusted jersey.

This season we explored the idea of the primal instinct and its evolution through fashion history.

Ice Spice wore custom AREA for her performance of "Karma" on the Eras Tour with Taylor Swift, and in the "Karma" ft. Ice Spice music video.

A recurring symbol within the AREA universe is the butterfly.

Rihanna wore custom AREA x Sergio Rossi to the 95th Annual Academy Awards.

The 20 exclusive styles, based on iconic Sergio Rossi shapes, feature signature AREA details, such as feathers, crystals, and bows.