Sergio Rossi, the iconic Italian women’s footwear brand, synonymous with Italian craftsmanship, femininity, and elegance and New AREA, the New York based design studio, have come together for a special collaboration, finding beauty in unexpected and challenging places.
The capsule collection, was presented during AREA’s SS23 during New York Fashion Week on February 11. The 20 exclusive styles, based on iconic Sergio Rossi shapes, feature signature AREA details, such as feathers, crystals, and bows.
Including sandals, gladiators, pumps and slingback in yellow, dragon fruit, black, white and denim, this see now, buy now capsule collection is a true celebration of the Sergio Rossi femininity – with a twist. This new femininity is multifaceted and both brands, Sergio Rossi and AREA, encourage everyone to explore it and embody it in a way that makes them feel sexy and empowered. The campaign, titled (OSSESSIONI) LE SCARPE, was shot in New York by Collier Schorr, styled by Katie Burnett and stars Maaike Klaasen.
“I strongly believe in this partnership that explores the multiple facets of femininity, finding beauty in all its form and expressions.” Riccardo Sciutto, Group CEO of Sergio Rossi comments. “With this collaboration, Sergio Rossi continues to build on a long lineage of collaborations but in this case with one of the most influential brands into the fashion industry. We have the best partner to reshape the rules of femininity together.”
“This collaboration embodies the synergy of heritage and expertise infused with modernity and innovation,” adds Piotrek Panszczyk, Area Co-Founder and Creative Director.