Alexander McQueen Brand
McQueen Autumn Winter 2025 Pre-Collection Limited Edition Soho Character T-Shirt
Luxferity, 03.06.2025

To accompany the launch of the McQueen Autumn Winter 2025 Pre-collection, a limited release of 100 graphic T-shirts will be available in selected McQueen stores and alexandermcqueen.com.


Rubis Big Bang Handbag

The T-shirts celebrate two of Soho’s vibrant community today: Soho George and Florence Joelle. They embody the true energy of London’s Soho and feature in the McQueen Autumn Winter 2025 Pre-collection campaign, photographed by Theo Sion at The Coach & Horses.


Plissé - Pearl White

This limited release will be available in London, Paris and New York stores and on alexandermcqueen.com from 3rd June, as part of the Autumn Winter Pre-collection.

SOHO GEORGE
A Soho legend and local personality defined by his signature tailored style. His outfits feature bespoke pieces made by local tailors.

FLORENCE JOELLE
A resident jazz and blues singer and well-known personality in the Soho scene, Florence performs locally every Friday and is known for her retro-inspired style.


Space Big Bang Handbag




Secret Alloy















