Alexander McQueen Brand


Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Luxferity, 20.11.2025

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Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Alexander McQueen invites viewers deeper into its storied archive with the second installment of Documenting McQueen, a three-part series dedicated to the house’s enduring mastery of tailoring. Episode 2 turns its focus to the Spring Summer 2004 Deliverance collection—an iconic moment in the brand’s history that fused fashion and performance with striking emotional intensity.

Unveiling the Secrets of Deconstructed Tailoring

Guiding this exploration is renowned fashion historian and Central Saint Martins professor Alistair O’Neill, who decodes the principles of deconstructed tailoring that defined McQueen’s approach. Through O’Neill’s narrative, the episode examines the architectural cuts, internal constructions, and subversive proportions that reveal McQueen’s relentless pursuit of innovation.

These intimate archival insights bring forward details that often remain hidden to the runway eye—hallmarks of a couture-level craft that continues to shape the house’s aesthetic identity.

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

“Deliverance” SS04: Where Fashion Meets Performance

Originally staged as a collaboration with influential choreographer Michael Clark, the Deliverance show remains one of McQueen’s most memorable and emotionally charged presentations. Blurring boundaries between dance and design, the performance transformed the runway into a kinetic landscape where garments came alive through movement.

Episode 2 honors this multidisciplinary vision, revisiting silhouettes from the collection that exemplify McQueen’s genius for merging storytelling, precision tailoring, and theatricality.

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Heritage as a Living Source of Innovation

The Documenting McQueen series underscores how the house’s past continues to fuel its evolution under the creative direction of Seán McGirr. By resurfacing rare archival elements—many never before seen by the public—the project spotlights the timeless relevance of McQueen’s craftsmanship and narrative depth.

Episode 2 reaffirms that the archive is not merely a historical record; it is a living blueprint inspiring new chapters in McQueen’s legacy.

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004

Documenting McQueen: Tailoring - Episode 2: 'Deliverance' McQueen Spring Summer 2004