Alexander McQueen Brand
Alexander McQueen: Four Seasons, Macau
Luxferity, 02.10.2020
Alexander McQueen re-opened its store at Four Seasons, Macau, following the new design concept for the house, conceived by creative director Sarah Burton in collaboration with the architect Smiljan Radic.
Truly a distinctive world, the store is home to women’s and men’s ready-to-wear and accessories and the interior is populated by Alexander McQueen clad mannequins interacting throughout the environment and referencing the narrative of the runway collections. The client is invited on a journey through this universe, fully immersed in it. The product is the protagonist, seen from all sides and up close.
Drawing on a fascination with nature that underpins the core values of the house of Alexander McQueen, the main material employed is wood: oak and walnut, light and dark. This appears on floors and walls, intricately engineered to fit the space, with seams barely visible, knitted together, echoing the signatures central to the Alexander McQueen name. Traditional techniques upholding the Alexander McQueen values of uncompromising craftmanship and the touch of the hand are combined with visionary design and innovation. Experimentation is prized: a new cladding – ‘cotton-crete’ – a cotton-based papier mâché, has been developed for the space. Sculptural blocks of natural and polished onyx are positioned with extreme care and precise attention to detail, enriching the narrative and subliminally guiding visitors on their travels through the space.
The tension between the raw and the refined, the contemporary and the traditional that characterises the house of Alexander McQueen is omnipresent.
Alexander McQueen
Sands Four Seasons
Shop 2835 Shoppes at Four Seasons
Taipa
Macau 999078