Alberta Ferretti Presents Its New Resort 2024 Collection - A Dream Made In Rimini

Alberta Ferretti chooses Rimini to present its Resort 2024 collection. The fashion show, which was held at Castel Sismondo in the city’s historic center, celebrated Federico Fellini and the Romagna region, a land that gave birth to both the fashion designer and the legendary film director.

Aware of the dramatic impact of the tragedy that has hit thousands of families and companies in its territory, the Aeffe Group, in agreement with the institutions, has decided to confirm the event. They firmly believe in the importance of demonstrating the resilience of the Romagna region.

The Resort 2024 fashion show by Alberta Ferretti marked a moment of restart for the Riviera Romagnola hit by the flood just as it prepares to inaugurate the summer tourist season, one of the main engines of the local economy.

To demonstrate its closeness to the people affected by the dramatic flood, the Aeffe Group made a donation benefiting associations active in the area. At the same time, the company has also organized a charity auction with some Alberta Ferretti's special archival pieces. The proceeds of the auction, as well as those from the sale of a sweatshirt decorated with the words “Io ci sono”, will entirely go to charity. In addition, all Aeffe employees will donate the equivalent of one hour of work and the company will make a further donation of equal value.

Fashion and cinema: the first responds to the human need to represent oneself, the second is storytelling, entertainment, escape. However different forms of expression, they both feed on fantasies that become tangible through intense team work directed by an author.

The essence of creative work: this is the link between Alberta Ferretti and Federico Fellini. Imagining in order to make.

Against the background of Castel Sismondo, which hosts the Fellini Museum and is a symbol of the city that returns, transfigured, in a transparent print, the Resort 2024 collection comes to life: a new iteration of a romantic and passionate, concrete and ethereal style.

Alberta Ferretti's work arises from the continuous dialogue with women, from the observation and exploration of the richness and complexity of female psychology, translated into dreamy but tangible clothes, designed to become objects of affection, tools of expression, extensions of personality. Like a film that one watches over and over again, always finding new meanings.

The collection has the colors of the place: the beiges of the sand, the browns of the stones of the castle, the greens and blues of the sky and meadows, the red of the sunsets, the sparkles of the sun reflected on the waters are condensed into a light and sensual silhouette, which lets the body be felt, revealed with measure but always present and pulsating.

Perched on high and slender heels, the Alberta Ferretti women wear long waistcoats, fluid pantsuits, impalpable trench coats, but also zip-up blousons and suede skirts, very light and floaty blouses, crisp overcoats.

They naturally explore a world of contrasts in which masculine tailoring mixes with immaterial lightness; at night, they cover themselves with long shimmering cloaks, ready for the role of mysterious and poetic femme fatales.

The counterpoint of delicacy and strength runs through the entire collection, supported by silky, weightless fabrics - chiffon, washed silks, envers satin, iridescent taffetas - and sturdy materials such as metallic printed denim and suede. Precious and dreamlike, embroideries illuminate and punctuate.