Boucheron Ginza, Tokyo

Boucheron presents its new campaign We are one, a celebration of the moment when two become one.

This year, the Creative Studio reinterpreted the Boucheron classic, featuring the portrait of Wladimir, the emblematic cat of the Maison since 1979.

The exceptional pieces of the “More is More” collection are true jewels of technicality, experimentation, machining.

This season, Maison Boucheron captures the holiday magic through its end of year campaign, «Boucheron Wonderland».

Ailleurs – elsewhere – is where Claire Choisne and her Studio are taking us with this new collection.

In 2022, Creative Director Claire Choisne pays homage to this treasure by creating the “New Maharajahs” Collection, writing a new page of Boucheron’s History of Style.

With intense sapphire eyes, a diamond-set coat in relief and iridescent fur, each hand-sculpted piece displays a wealth of techniques, drawing on the fabulous skill of the Boucheron workshops.