Valentino Beauty Reveals Born In Roma Purple Melancholia
Luxferity, 19.01.2026
Born In Roma Evolves: A New Chromatic Emotion
Valentino Beauty unveils Born in Roma Purple Melancholia, the latest expression within its emblematic fragrance universe. Since its debut, Born in Roma has emerged as a defining pillar of modern perfumery, celebrated for its dialogue between Roman heritage and contemporary attitude.
Gold Astra Brooch w. Amethyst Tourmalines Diamonds
The collection’s evolution has been marked by cultural milestones, including Valentino Beauty’s immersive Born in Roma 2025 Rendez-Vous Studio 54, where fragrance, fashion, and nightlife culture converged in a vivid celebration of identity and expression.
Purple becomes a symbol of that singular presence in one’s life — the person whose authenticity illuminates everything around them.
Gold Royal Ring With Amethyst & Yellow Sapphires
The Donna Fragrance: Sensuality With Emotional Depth
The Donna eau de parfum opens with a radiant plum accord, unfolding into a luminous osmanthus heart before settling into the enveloping warmth of Madagascar vanilla extract. The result is a confident, emotionally resonant scent designed to linger.
Silver Coronaria Brooch Pendant With Amethyst
The Uomo Fragrance: Modern Elegance Reimagined
The Uomo eau de toilette blends spicy cardamom and aromatic lavandin with amber woods and a creamy coco accord, creating a textured, contemporary signature that lingers like a memory.
Purple Storm
The Rockstud Bottle: Roman Iconography Recast
Encased within Valentino’s iconic Rockstud flacon, dressed in black leather and melancholia purple, each bottle becomes a sculptural object echoing the Maison’s couture heritage.
Gold Blossom Earrings With Light Amethyst &Peridot
From Nightlife To Digital Art: A Cultural Continuum
Extending the Born in Roma narrative beyond fragrance, Valentino Beauty collaborated with digital artists to reinterpret the bottles as expressive works of art, reinforcing fragrance as a creative and cultural medium. Discover the collaboration on Luxferity.
A New Chapter Arrives
Born in Roma Purple Melancholia will be available worldwide from January 2026, inviting fragrance lovers to experience scent as memory, emotion, and modern Roman luxury.
