Richert Beil Presents Its New Spring Summer 2024 Collection: Vater, Unser

RICHERT BEIL staged its return to Berlin Fashion Week with a powerful, kinetic, and disruptive runway show at a former supermarket in the heart of West Berlin. The Berlinbased brand unveiled a directional and inclusive avant-garde collection which blurs the lines between traditional gender roles and aesthetics.

Within the industrial space on June 11^th, RICHERT BEIL hosted around 400 guests including Luise Befort, Lary, Jerry Hofmann, Johanna Dument, and Wilson Gonzalez Ochsenknecht amongst others. With 'Vater, Unser’ Jale Richert and Michele Beil create a runway show that is a statement to confront the complex systems that privilege men and perpetuate gender-based oppression: The show emphasizes inclusivity, diversity and sustainability while featuring a diverse cast of models representing a variety of genders, body types, and ethnicities, as well as innovative designs and silhouettes.

RICHERT BEIL presents a collection that boldly deconstructs traditional men's wardrobes in conceptual pieces, subverting familiar silhouettes and styles with unconventional materials and design techniques. 'Vater, Unser’ features a mix of classic menswear pieces, such as suits, blazers, trousers, and vintage underwear and presents them in a way that objects the traditional notions of male dressing and what defines masculinity and femininity today. As sustainability remains a core element, the collection incorporates organic or BCI certified fabrics, recycled textiles and materials, dead stock fabrics or available stock options from trusted mills with a minimum of 50%. This season’s highlights are antique hand embroidered textiles, which represent the female role of a 'perfect housewife' and at the same time social and legal oppressions during that time until today.

With their work, Jale Richert and Michele Beil challenge and redefine classic notions of beauty, gender roles and elegance, which is reflected in their pure make up looks, created in collaboration with longterm skincare and makeup partner Dr. Hauschka. For the show, makeup artist Leana Ardeleanu created signature seemingly effortless „No-Make-up Look“, using the Dr. Hauschka skin care range and make up products: The Eyeshadow Monos for a subtle highlight and the transparent brow and lash gel: „We are excited to once again co-create Dr. Hauschka x RICHERT BEIL makeup looks that manifest a beauty narrative beyond gender roles and embracing togetherness and individuality.“ Says Nicoline Wöhrle, Global Head of Corporate Relations & Communications Dr. Hauschka

With their unique take on conceptual design and accessories, RICHERT BEIL introduces bold statement pieces such as bags and boots made from used vintage horse gear and saddles along with couture braces and pajamas to represent the designer’s childhood memories and a father's commitment to family. The presentation featured a variety of MYKITA eyewear. Some of the frames have been expertly customized, adding a unique touch to the show. Celebrating the Berlin heritage of both brands, this partnership blends the avant-garde aesthetics of RICHERT BEIL with MYKITA's renowned craftsmanship.

By presenting unconventional and subverted versions of traditional menswear pieces, the collection challenges the traditional norms and invites viewers to consider alternative perspectives and interpretations. It also highlights the complex and multifaceted nature of fatherhood and the ways in which gender-based oppression can impact individuals and communities. Overall, the new RICHERT BEIL collection encourages critical thinking and dialogue while offering luxury tailoring, showcasing avant-garde shapes for a daring contemporary wardrobe.