Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
Penhaligon’s The Cut: Savile Row’s Modern Fougère Of Elegance
The Cut by Penhaligon’s — A Scent Where Heritage Meets Sartorial Innovation
Penhaligon’s, the venerated British fragrance house synonymous with olfactory craftsmanship, has unveiled The Cut, a new eau de parfum that encapsulates the spirit of London’s iconic Savile Row. Born from the imagination of legendary perfumer Paul Guerlain — whose name graces centuries of perfumery excellence — The Cut stands as a bold, sophisticated contemporary fougère that elevates historic fragrance tradition into the now.
“A fragrance that honours the elegance of the past while forging its own modern identity.” — Luxferity Editorial Insight
Penhaligon’s The Cut opens with a lively rush of mint and basil, a refreshingly spirited introduction that echoes the crisp precision of a Savile Row tailor’s cut cloth. This invigorating start evolves into deeper, earthy sophistication through the grounding strength of cypress, while a trail of fir balsam brings wood-infused warmth — a nod to refinement that resonates with today’s luxury perfume connoisseur.
This fragrance extends Penhaligon’s storied narrative — a heritage rooted in Victorian London’s olfactory artistry — into a modern cadence of innovation and creativity.
Savile Row Meets Fragrance: Craftsmanship in Every Drop
Penhaligon’s pays homage to Savile Row’s sartorial mastery with The Cut — a fragrance that parallels bespoke tailoring in olfactory form. Each note is stitched with precision, and every nuance reflects the tradition of meticulous craftsmanship that defines both perfumery and couture.
With The Cut launching ahead of London Fashion Week, it positions itself at the confluence of fragrance and couture — a symbolic bridge between two pinnacle luxury worlds. From the precision of Savile Row tailoring to the sensorial architecture of olfaction, Penhaligon’s crafts a scent that is both wearable and aspirational.
Availability: The Cut is available in Penhaligon’s global boutiques and via penhaligons.com.