MCM: Spring Summer 2020 Campaign

In the club, anything goes. So, for Spring / Summer 20, we marry Munich disco with Berlin’s underground techno to design a collection that breaks the rules—the first collection by Dirk Schönberger since his Global Creative Director appointment.

The campaign follows a cast of club kids—the likely crew you’d find on the scene.

Daisy Maybe

The Singer + Songwriter

@daisymaybefake

Evan Mock

The Skateboarder + Photographer

@evanmock

Tayahna Walcott

The Musician + Producer

@tayahnawalcott

Joo Won Dae

The Model + DJ

@joowondae

Imran Potato

The Bootlegger

@imran_potato

A free clash of elements found in both disco and techno eras.

Find ’70s tailored suiting pieces and exaggerated silhouettes. A high-gloss Chinese red trench fades to a matte finish, this season, and our signature letters on monogram matching sets for our take on contemporary streetwear.

You’ll find the classics, of course, but unique bag shapes make their debut in cognac and shades of blue.