The latest version of the digital avatar features wardrobe items exclusive to the recently launched capsule collection - a gender-neutral, sartorial homage to the late designer’s iconic sense of style.
KARL LAGERFELD is pleased to announce the highly anticipated drop of a new NFT (non-fungible token) collectible on Web3 digitalvfashion marketplace, THE DEMATERIALISED. Following the successful launch of twovsimilar avatars that sold out in a matter of minutes and coinciding with the launch ofvthe KARL BY KARL capsule collection - a gender-neutral selection of designs inspiredvby Karl Lagerfeld’s unmistakable silhouette - the latest NFT features digitally renderedvitems from the selection. Playing into the fact that seven was Karl’s lucky number, thisvexclusive, animated Karl figure will be available for purchase in a limited run of 300 pieces at a price of 77 euros. The drop will take place at 15:00 CET on THE DEMATERIALISED platform on October 1, 2021.
Seen as a technologically innovative and tongue-in-cheek complement to the physical KARL BY KARL collection, this version of the animated Karl cartoon wears select items from the capsule. The overall look is comprised of digital interpretations of the selection’s three-quarter-length coat with a sleek houndstooth print, a highcollar white shirt, and a pair of jeans with an all-over Kameo profile made in the designer’s own image. The digital outfit is topped off with key accessories, including Karl’s signature sunglasses, fingerless leather gloves, and a contrasting tie. The tie further features an intricate, silver-toned brooch in the shape of the new House monogram.
The brand recently launched two similar NFTs in an inaugural collection that coincided with the late designer’s birthday. Seen as a virtual extension of the brand’s playful Ikonik collection, the NFTs were embodied as two separate digital figurines that represent a unique avatar of the designer. Within 33.77 seconds of the launch, all 77 of the premium Chromatik Karl NFTs sold out, while the in-color Ikonik Karl NFTs - available in a larger run of 777 figurines - were gone within 49 minutes of their release. As with the previous NFT collectibles, users will be able to interact with the digital Karl in augmented reality environments and share images with the hashtag #PoseWithKarl.
In line with KARL LAGERFELD’S continued efforts to become even more environmentally conscious, the NFG collectibles will be hosted on THE DEMATERIALISED and powered by the LUKSO blockchain, which is considerably less energy-intensive. All three parties are fully dedicated to sustainability, and with the purchase of each NFT, a mangrove tree will be planted through an initiative arranged by THE DEMATERIALISED and RE:EARTH to offset their carbon footprint.
About KARL LAGERFELD
The house of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.
The signature KARL LAGERFELD aesthetic combines Parisian classics with a rock-chic attitude and tailored silhouettes. Its portfolio of accessible, aspirational collections includes ready-to-wear for women, men and kids, plus bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewelry.
Driven by consumer engagement, KARL LAGERFELD’s immersive retail experience includes over 200 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand further connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries.
About THE DEMATERIALISED
THE DEMATERIALISED is the experiential marketspace for Digital Fashion. Its vision is to enable consumers, creators and brands to access, trade and utilize Fashion NFTs. It operates as a Web3 eCommerce platform and a white-label enterprise solution. THE DEMATERIALISED is facilitating new forms of digital culture and its marketspace serves to nurture the creator economy whilst offering transparency, provenance, and sovereignty via the LUKSO blockchain.