Jimmy Choo Spring 2026 “Les Fleurs” Luxury Campaign
Luxferity, 16.01.2026
Les Fleurs By Jimmy Choo: A Surreal Ode To Modern Luxury
Jimmy Choo’s Spring 2026 “Les Fleurs” campaign boldly redefines what it means to be feminine today — a lush, literary collision of contrasts and contradictions. Shot against the raw, iconic backdrop of London’s Barbican Centre, the campaign juxtaposes supersized blooms with brutalist angles, placing model Kiki Willems and hero pieces from the Spring collection at the center of a surreal yet grounded visual story.
To explore related seasonal visions in luxury, see Thom Browne Spring 2026 and Chloé’s “Entre Deux” Summer 2026.
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“The visual language we have created for this campaign delivers exactly that.” — Sandra Choi
An Aesthetic Dialogue: Brutalism Meets Blossoms
The Les Fleurs visuals — shot by Quentin de Briey — embody a poetic duality. Towering floral sculptures inspired by peonies — first introduced at Milan Fashion Week — hover like dream visions beside the Barbican’s concrete planes.
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Discover other elegant narratives like Dolce&Gabbana’s Velvet Passion in our archive.
Hero Styles: Sculptural Silhouettes & New Icons
- SUNNY Trainer & FAIZ Pump — bespoke patterned lace.
- MIMMI Slingback — floral perforated lace corsage.
- Biker Boot — utilitarian glamour reborn.
- IVY Loafer & BAR Holdall — pastel‑infused forms.
- Scarlett Pump & Cinch Bag — trompe l’oeil suede print.
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Behind The Lens: A World‑Class Creative Ensemble
The campaign’s visual depth stems from a constellation of talent, including Photographer Director Quentin de Briey, Stylist Jane How, Senior Art Director George Yandell and Set Designer Ibby Njoya.
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