Fear of God is set to release delivery one of our most anticipated collections to date, ETERNAL, on 12/7/22. The Eternal Collection, an assortment of timeless luxury garments designed with a focus on quality, silhouette, and fabrication that transcend trends, decades, or the traditional fashion cycle, while simultaneously refining Fear of God’s inimitable point of view.
The collection’s extensive range of hues and styles hones in on the essence of what makes a piece everlasting, evolving our signature shapes and silhouettes through elegant, effortless Italian fabrications and masterful construction.
This enduring vision is proposed through items like a revised California Blazer featuring tasteful hidden pockets and notch lapels, as well as sculptural sweatsuits with complementary track jacket and Harrington jacket references and 3D embossed Eternal logo details. Exquisite 14 and 7 gauge merino stitch cashmere knits and calfskin napa leather are used throughout the collection, while Japanese denim, constructed in Los Angeles, provides an homage to Americana in the brand's singular washes and treatments.
Campaign imagery features Luka Sabbat and Jasmine Daniels, who were photographed by Pierre Toussaint in a selection of ETERNAL styles against the distinctive and stark beauty of the west coast. The first delivery of ETERNAL is available exclusively on Fearofgod.com on 12/7 and globally on 12/9. The second delivery of the collection, inclusive of Italian made tailoring and knits, available on 1/11.
Creative Director: Jerry Lorenzo
Photographer: Pierre Toussaint
Models: Luka Sabbat and Jasmine Daniels
Wardrobe: Veneda Carter
About Fear of God
Founded in 2013, Fear of God is a luxury fashion brand based in Los Angeles, California. Recognized for its distinct interpretation of the American expression, Fear of God offers timeless shapes and silhouettes that bridge the gap between runway and wardrobe. Utilizing luxury materials and fine craftsmanship, Fear of God re-envisions tailoring through the lens of sportswear to continually challenge the notion of modern American fashion.