Call Her Santa: Diesel’s Holiday 2025 Campaign Breaks The Rules Of Festive Tradition
Luxferity, 13.11.2025
Ho, ho, ho… and hold onto your holiday traditions. Diesel’s Holiday 2025 campaign is rewriting Christmas cheer with irreverent wit, luxury flair, and just the right hint of subversive humor. This season, Santa is no longer strictly holly-jolly. She’s tired, she’s a little grumpy, and she’s certainly been naughty—but that hasn’t stopped her from delivering the ultimate holiday photo-op.
Award Briefcase Italian Leather Black
Shot by acclaimed photographer Connor Cunningham, Diesel’s latest festive visual story transforms the classic family portrait into a luxurious, playful spectacle. Creative director Glenn Martens and art director Christopher Simmondscollaborate once again to inject Diesel’s signature sense of irony into a celebration of grown-up wishes, party-ready looks, and the joys of holiday gifting.
Award 4-in-1 Messenger Bag Italian Leather Black
Luxury Fashion Meets Festive Fun
In this campaign, adults reclaim the childlike delight of hopping onto Santa’s lap—but with decidedly high-end requests. From the Prince of Wales Denim collection’s tailored sophistication to ladylike suits in premium denim, Diesel elevates festive dressing into a statement of refined audacity. Party essentials include slinky, abstract floral-print lamé dresses and bold footwear such as the Amber wedge sandals or the D-Tex lace-up shoe with XL lug soles, designed to stand out under the Christmas lights.
Award 6cc Card Holder Italian Leather Navy Blue
Accessories are equally indulgent. The Grab-D Bag, with its effortlessly scrunched hobo silhouette, offers the perfect gift for the fashion-conscious, while the 1DR Dome Bag, adorned with charms shaped like Diesel’s most iconic pieces, transforms holiday decoration into wearable art. Meanwhile, Diesel’s Oval D belts, D-Rush watches, and statement jewelry—including Volcano Oval-D and Spike collections—promise luxe stocking stuffer appeal.
Plissé - Rose
A Subversive Take on Tradition
What sets Diesel apart this season is its delightfully mischievous approach to luxury. Santa may be overworked, longing for a massage chair and paid overtime, yet the campaign encapsulates the joy of giving—and receiving—without losing Diesel’s playful edge. It’s a celebration for adults who never outgrow the magic of Christmas, now wrapped in designer denim, sophisticated tailoring, and statement accessories.
Award Zip Card Holder Italian Leather Black
With Diesel, holiday fashion is not only about dressing the part—it’s about rewriting the narrative. A festive campaign becomes a statement of style, humor, and refined indulgence.
Elio Bracelet Red
Giorgio Bracelet Italian Leather Black
Harry Aviator Sunglasses (Black Matt / Brown)
