CHANEL Returns To Gstaad: A Winter Residency Of Alpine Elegance And Couture Luxury

CHANEL’s Iconic Winter Escape in Gstaad

From 13^th December 2025, CHANEL will once again grace the Swiss Alps with its ephemeral winter boutique in Gstaad, continuing a tradition of intimate luxury that has enchanted visitors for the past two seasons. Located just outside the village centre, the two-storeyed chalet-inspired space spans 120m² and is designed as a cosy cocoon where the world of CHANEL unfolds in an ambiance of contemporary Alpine elegance.

A Curated Showcase of Haute Couture and Iconic Pieces

Within this temporary boutique, discerning clients are invited to explore the latest Ready-to-Wear, bags, shoes, and accessories. A dedicated area showcases CHANEL’s classic timepieces including the J12 and Première watches, alongside a curated selection of jewellery from the emblematic N°5, Camélia, and Comète collections. Throughout the season, High Jewelry unveilings promise to transform the boutique into a stage for the extraordinary.

Alpine Chic Meets Contemporary Design

The boutique’s interior celebrates the seamless fusion of contemporary design and Alpine codes. Dominated by a palette of white, beige, black, and gold, the space balances tweed plaids, faux fur, antique wood, and soft lighting to create a warm, inviting chalet atmosphere. Every detail has been conceived to encourage visitors to pause and indulge in luxury at their own pace.

Coco Neige 2025/26: Mountain Wardrobe Reimagined

The Coco Neige 2025/26 collection is a masterclass in mountain elegance, offering a versatile wardrobe adaptable from day to evening. Highlights include:

• Pink taffeta down jacket with matching trousers
  
• Long navy blue and brown coats for enveloping warmth
  
• Green and purple tweed suits revisiting CHANEL’s signature allure
  
• Quilted sweaters, coated trousers, and graphic black-and-white jeans
  

Accessories such as sheepskin trapper hats, earmuffs, leather and rubber ankle boots, and faux fur ballet flatscomplete the playful yet refined mountain aesthetic.

Cruise 2025/26: Italian Riviera Elegance

Upstairs, the boutique’s contemporary boudoir hosts the CHANEL Cruise 2025/26 collection, inspired by a Lake Como escapade. Evoking casual Riviera glamour, this collection features:

• Pastel short dresses
  
• Tweed suits in ochre, yellow, and orange tones
  
• Flowing trouser suits with gold lurex damask and sequin embroidery
  

Elegant accessories including strings of pearls, silk scarves, pool bags, and long gloves complete timeless silhouettes, bridging urban sophistication and holiday leisure.

Fall-Winter 2025/26: Layering, Transparency & Timeless House Codes

The Fall-Winter Ready-to-Wear collection revisits the House’s iconic codes through layering and transparency. Key pieces include bright tweeds, beige and black suits, trompe-l'oeil cashmere sweaters, and jewelled buttons. Surprising accessories, from pearl heels to necklace-style bags, inject a sense of playful grandeur into classic elegance.

A Boutique Experience Beyond Shopping

With two serene fitting rooms furnished with understated sofas in CHANEL’s iconic colors, every visit becomes a personalized luxury experience, inviting clients to immerse themselves in the brand’s universe until the boutique closes on 8^th March 2026.

CHANEL Gstaad
Lauenenstrasse 2, 3780 Gstaad
Open: 13^th December 2025 – 8^th March 2026