Pucci Brand
Pucci Turns Up The Heat On Winter: A Vision Of Colour, Reflection, And Glamour
Luxferity, 11.11.2025
Under the artistic direction of Camille Miceli, Pucci unveils its Winter 2025 campaign — a dazzling ode to movement, print, and the house’s legendary jet-set energy.
Structured Jersey Long Dress
In an arresting play of reflection and rhythm, model Lennon Sorrenti stands face to face with her mirrored self — each image a choreographed dialogue between fashion and fantasy. Captured by Johnny Dufort and styled by Jacob K, the visuals are an exploration of duality: symmetry meets seduction, geometry meets grace.
The campaign showcases Pucci’s printed puffer jackets, featuring the brand’s signature Marmo, Labirinto, and Dre Hi Dee motifs — archival prints reimagined in bold, contemporary compositions. Each silhouette celebrates the Maison’s artistry with vivid colour harmonies, sculptural proportions, and a sense of liberated movement.
Structured Jersey Midi Dress
Camille Miceli, Pucci’s Artistic Director, encapsulates the spirit of the season perfectly:
“As temperatures drop, Pucci rises to the occasion. These pieces deliver warmth with an unmistakably Pucci point of view: energetic, graphic, and full of life.”
Flared Jacquard Pants
The Art of the Pucci Print
Since its founding, Emilio Pucci has embodied the joy of colour and the elegance of motion. This campaign continues that legacy, translating the brand’s iconic print language into a bold winter attitude — vibrant, confident, and effortlessly cosmopolitan.
Jacquard & Silk Shirt
The mirrored compositions echo Pucci’s heritage of escapism, drawing inspiration from the fluidity of movement and the infinite possibilities of self-expression. In these frames, Pucci’s DNA — fluid lines, sensual shapes, and hypnotic patterns — finds new life under Miceli’s visionary hand.
Stud Embellished Cady Dress
Pucci: The Eternal Spirit of Luxury Travel
As the world rediscovers the pleasure of travel and style, Pucci reminds us that luxury is an attitude — one that thrives on joy, individuality, and creativity. These new-season puffers embody that same optimism, blending Italian craftsmanship with high-performance design, ideal for winter escapes to St. Moritz, Gstaad, or Cortina d’Ampezzo.
This is Pucci in winter mode: sophisticated yet spontaneous, playful yet polished — a radiant celebration of the brand’s enduring glamour.
