ArdAzAei Presents Its New Fall Winter 24/25 ‘Souvenirs’ Collection
Luxferity, 27.02.2024
ArdAzAei launched the Fall Winter 24/25 Souvenirs Collection, a range of organic prêt-á-porter which draws inspiration from The Diffraction of Light couture collection, at the Maison’s Paris home 11 rue Saint-Florentin between 27 February — 5 March, 2024.
An expression of the free spirit through formalwear, the new ArdAzAei Souvenirs collection presents a range of prêt-à-porter made entirely from natural, organic fabrics, and includes 26 Global Organic Textile Standard (GOTS)-certified pieces—the industry’s most rigorous assessment of a design’s environmental and socio-ethical impact—in parallel with a vegetabletanned leather capsule.
Drawing directing inspiration from The Diffraction of Light, a study of luminescence through the medium of couture, Souvenirs Fall Winter 24/25 sees the strong shoulders, pleated folds, and flared trousers of ArdAzAei’s signature suits in an organic cotton-silk featuring an ombre print radiating from their hems. Meanwhile, a custom-woven jacquard of an abstract Persian Rose motif diffracted through the prism of a gemstone is applied to two and three-piece suits, and a long evening coat. ArdAzAei’s ambition to work only with natural materials saw the atelier innovate a new biodegradable fusing that eschews fossil fuel-derived polyester and glues for the binding of its structural, tailored pieces.
A similar amount of energy was expended in sourcing genuinely sustainable, organic denim for the Astra jacket and Atlas jeans, with the former featuring ArdAzAei’s archetypal asymmetric cuts, and a high, dramatic collar which can be styled in a variety of ways. Like the Sapphire jacket and Ruby trousers, cut from a supple, tree bark-tanned reindeer leather responsibly sourced from northern Sweden, theirs is a silhouette which flirts with rock’n’roll.
The sharp lines and rebellious tailoring of the collection are softened by slouchy trousers in a silk satin jacquard, and a draped silk blouse with a scarf integrated into its collar. An A-line dress and a pencil skirt are cut with small seams on the front to enhance the feminine silhouette, lined in sensuous silk. The statement trench coats in heavy organic cotton twill demonstrate the atelier’s craftsmanship and attention to detail through their voluminously draped sleeves, hidden pockets, and folding details which play with origami to form the ArdAzAei ‘A’ on the reverse.
“We place as much care in the interior of our pieces as their exterior, because, just as a gemstone’s outer gloss is a result of light diffracting through the interior of the stone, the ArdAzAei woman’s radiance begins with the softness of these silks as they grace her skin,” says Bahareh Ardakani, ArdAzAei’s founder and artistic director. “It’s about a personal connection with the clothes we wear, a new luxury that is very private.”
Coinciding with the launch of the prêt-a-porter Souvenir collection, ArdAzAei will also be showcasing couture creations at the rue Saint-Florentin Maison alongside accessories and luxury footwear.
