AlphaTauri Presents Its New Spring/Summer 2024 Collection
Luxferity, 02.11.2023
BLURRED LINES: Between the established and the innovative – the present and future.
The Spring/Summer 2024 Collection from AlphaTauri embodies the brand's dynamic culture and personality, driven by a constant push for evolution while maintaining a strong connection to racing and speed. The collection balances the contrast between the established and the innovative, the present and the future. It reinterprets codes in a dynamic and futuristic way, blending organic shapes with architectural lines, graphic elements with functional items, and futuristic elements with classical silhouettes.
Drawing inspiration from racing and its aura of speed, motion, and energy, this season's collection incorporates design details from Formula 1 cars, such as the halo's curved bar, which serves as a driver crash-protection system and is reimagined as outerwear hood construction. Seasonal prints and allover logo embroideries are inspired by the blurred vision of high speeds and the curved lines of racetracks viewed from a bird's-eye.
The season's colour palette features earthy, desert-inspired tones like sand, mud, tan, and ivory, complemented by a range of faded shades that evoke the idea of drifting cars and blurred vision, including stone blue, storm grey, sage green, and dusty mint. A soft and subtle powder pink, almost eroded in appearance, adds a feminine touch to the women's collection.
AlphaTauri materials and technologies
Taurobran®, the waterproof and breathable 3-layer membrane created by AlphaTauri continues to be a strong pillar of the collection and is offered in three different fabrics and textures: plain, twill and rip-stop. Taurobran® is systematically used in outerwear pieces and selected mid-layer items, even in shorts and accessories.
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AlphaTauri further expands its offer in thermoregulating products. Materials such as Cashmax (cashmere combined with Coolmax), the newly introduced cotton and Coolmax blend as well as high-twisted cotton provide a cooling effect on the skin, balanced body temperature and improved wearing comfort in summer. Both Cashmax and the new cotton and Coolmax fiber also feature in AlphaTauri’s 3D knitwear range alongside the technical performance yearn. 3D knitwear items are manufactured in one seamless piece, offer a perfect fit and high levels of comfort.
The womenswear offer is condensed and streamlined overall. Taurobran® outerwear remains key in the range and the women’s power stretch jersey line was expanded through a variety of feminine shapes.
AlphaTauri’s SS24 collection also sees the introduction of a swimwear capsule, featuring the seasonal print on swim shorts, short sleeve shirts, a tote bag and towel.
AlphaTauri accessories complete the outfits and are carefully aligned with the apparel collection in terms of colour, material and fabrics.
