Viktor&Rolf Introduces Its New Fragrance: Flowerbomb Tiger Lily

Unleash your inner strength

with a fierce, captivating solar burst.

Embrace fearless sensuality;

Light up any room you walk into.

Be wild, be confident;

Let your sensuality roar.

FLOWERBOMB TIGER LILY, A CELEBRATION OF WILD SENSUALITY

Viktor&Rolf introduces FLOWERBOMB TIGER LILY, a solar burst that illuminates with a fierce, wild sensuality. The raw power of the exotic Tiger Lily flower emanates from within the wearer, unapologetically commanding attention and fearlessly showcasing her inner strength. The roaring sensuality of this fragrance lights up every space in which she is present. Like an untamed force, FLOWERBOMB TIGER LILY blooms, weaving a floral tale that is both wild and solar. Vibrant and captivating, FLOWERBOMB TIGER LILY stands as a symbol of confidence. Embrace your inner strength and let your sensuality roar.

“We liked the idea to create a new version of FLOWERBOMB that would bring out unexpected facets of the scent, putting it into a new light: slightly 'wild' and solar”, the designers explain. “It emphasizes the richness, depth and complexity of FLOWERBOMB.”

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A WARM AND SOLAR JUICE

A warm, sensual and solar fragrance created by IFF perfumers Carlos Benaim and Domitille Michalon-Bertier, FLOWERBOMB TIGER LILY transports you to a summer wilderness vibrant with exotic, fragrant flowers emerging into the sun’s embrace. Inspired by the daring spirit and magnetism of the Tiger Lily flower, the olfactory signature belongs to the floral ambery fruity family, unfurling its complexity in three captivating facets.

A solar facet unveils an enveloping note of coconut milk accord, illuminated by refreshing notes of Calabria Bergamot heart. A wild facet introducing the seductive allure of the Tiger Lily accord, an elusive, exotic flower from South Asia in vibrant orange with black spots. The flower accord infuses the floral heart with a dynamic and exotic note, enriched with a jasmine grandiflorum super infusion and freesia accord. Finally, a sensual facet reveals itself as the luscious aroma of Addictive Mango accord melts into an opulent base of benzoin, creating an irresistibly burning hot sensuality.

“The original idea of FLOWERBOMB was to create an ultra-feminine flowery scent, edgy, with a twist of gourmandise. For this new edition, we wanted to push the cursor towards something fruitier, and floral solar, evocative of evasion. FLOWERBOMB TIGER LILY is warm, bold and, above all, ultra-addictive", summarizes IFF perfumer Domitille Michalon-Bertier.

FLOWERBOMB TIGER LILY is an invitation to a sensory journey laden with untamed elegance and seductive charisma. Here, the wild meets the sun and sensuality knows no bounds.

A RADIANT DIAMOND-SHAPED BOTTLE

The FLOWERBOMB TIGER LILY perfume bottle is an evolution of the iconic faceted FLOWERBOMB bottle shape that sits at the core of the FLOWERBOMB universe.

It is a vision of sensuality and vibrancy in every detail. As though carved from a rare amber gem, its multi-faceted diamond silhouette glimmers while a transparent ambery lacquer housed within adds a touch of mystery - an invitation to explore the depths of its captivating essence. Adorned with a lustrous silver-pink metal plate bearing the fragrance’s name, it radiates an air of elegance and charm.

The interplay of impactful pink and amber hues creates a spellbinding contrast, mirroring the vibrant and sensuous nature of the fragrance it encapsulates. The bottle is a weapon of self-empowerment, a true embodiment of the FLOWERBOMB experience that awaits within.

THE FLOWERBOMB TIGER LILY WOMAN: VIBRANT & UNAPOLOGETIC

FLOWERBOMB has always been a symbol of a woman embracing her power through vibrancy, sensuality, and unapologetic sexiness. It exalts the enchanting journey of female metamorphosis, celebrating the magic of transformation and boundless optimism.

As femininity and feminism intertwine in a harmonious dance of strength, the FLOWERBOMB TIGER LILY woman has evolved, embracing her multifaceted nature with bold dynamism. She is bright and brilliant, fearlessly explores the depths of her sensuality, connecting intimately to her wild side, embracing it as a source of empowerment. With each step, she radiates an irresistible aura, embodying the very essence of vibrancy and sex appeal, becoming a true force to be reckoned with.

THE FACE: EMILY RATAJKOWSKI

American New York Times best-selling author, actress, model, activist, and entrepreneur Emily Ratajkowski has been the face of FLOWERBOMB since January 2023 and is now embodying FLOWERBOMB TIGER LILY.

"I love the scent of FLOWERBOMB TIGER LILY”, says FLOWERBOMB face Emily Ratajkowski, “it’s so floral and summery, and has a sort of sensuality about it that appeals to me.”

“High Low with EmRata,” her original audio series, marries highbrow and lowbrow topics, exploring whatever is on Ratajkowski's mind, from politics, philosophy and feminism, to sex, pop culture, and beyond.

Her debut essay collection “My Body” was released by Metropolitan Books in November 2021, becoming an instant New York Times Best Seller. “My Body” is a profoundly personal exploration of feminism, sexuality, and power, of men's treatment of women and women's rationalizations for accepting that treatment.