Tiffany & Co. Introduces Three New Global House Ambassadors

Tiffany & Co. unveils today that Anya Taylor-Joy, Eileen Gu and Tracee Ellis Ross are its newest global House ambassadors.

Ushering in a new creative vision for the storied jeweler, today, Taylor-Joy, Gu and Ross make their debut in the 2021 Tiffany T1 campaign, ‘Give Me the T,’ launching across Tiffany platforms on Tuesday, June 15.

“Growing up, I would often wander through the flagship store on Fifth Avenue, imagining myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true,” said Tracee Ellis Ross. “Shooting the campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.”

Showcasing Tiffany’s signature collection through a pared-down, contemporary lens, Taylor-Joy, Gu, and Ross star in three vignettes obliquely centered around the letter T. Highlighting the design’s bold forms, striking pavé diamonds and intricate craftsmanship, the campaign was shot by Mario Sorrenti in New York City. While the story behind Tiffany T1 remains centered on inner strength and
individuality, the breadth of the collection has evolved over the past year to include new bracelet, earrings and pendant styles, as well as new 18k white gold iterations. In the ‘Give Me the T’ campaign, Taylor-Joy, Gu and Ross layer the new designs with other striking T1 pieces—such as the T1 choker with nearly 250 round brilliant and baguette diamonds totaling over 13 carats— showcasing how the collection creates opportunities for self-expression.

“I love jewelry that has symbolism in it,” said Anya Taylor-Joy. “I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”

Following the T1 campaign, Taylor-Joy and Gu will star in the ‘Knot Your Typical City’ campaign—also shot in New York City by Sorrenti—for a new jewelry collection that Tiffany is set to release in North America this fall, and globally in 2022. Wearing designs from the new collection, Taylor-Joy, Gu and Alton Mason pass through city streets as quintessentially hard-to-impress New Yorkers offer clear nods of approval.

“Wearing a beautiful piece of jewelry, especially one that is meaningful or motivational in a personal sense, is an inexorable feeling—it’s empowering, inspiring and exciting to express myself, to feel seen and heard without having to utter a single word,” said Eileen Gu. “I’m obsessed with the balance between elegant simplicity and striking boldness that the new T1 collection offers.”

Tiffany is proud to celebrate these inspiring individuals and will continue to explore exciting new avenues to highlight its latest and most iconic collections.

About Tiffany & Co.

TIFFANY & CO., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.

TIFFANY & CO. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about TIFFANY & CO. and its commitment to sustainability, please visit tiffany.com.

Tracee Ellis Ross

• What was it like shooting the latest Tiffany T1 campaign? How does it feel being the face of such an iconic brand?
  

“I begged my mom for the yellow gold Elsa Peretti Kidney Bean, and when I finally got it, my life was changed. I think I got taller...well, I felt like a giant! I grew up wandering through the landmark Tiffany store on Fifth Avenue. I would imagine myself as a grown woman wearing the bold elegance of Tiffany's signature diamonds. All these years later, to be the face of this iconic brand and to represent the T1 collections, it feels like my teenage dreams came true. Shooting the Tiffany T1 campaign was a welcome moment of inspiration and glamour after the challenging year that we’ve all experienced.” —Tracee Ellis Ross

• What do you like most about the T1 collection and, how would you wear or style the pieces?
  

“I love that it’s bold, glamorous yet wearable, modern, angular, and beautifully made. The pieces offer endless opportunities for self-expression to reflect the mood you are in or to put you in the mood you want to be in. The T, of course, holds a special place in my heart.” —Tracee Ellis Ross

• Tiffany T1 celebrates strength in self and individuality. What inspires your inner strength and power?
  

“Knowledge, legacy, curiosity, compassion, community and joy inspire my inner-strength and sense of power. I find power in recognizing, acknowledging and learning from those who walked before me, reaching out to those who I’m steps ahead of, and supporting those I stand shoulder to shoulder with.” —Tracee Ellis Ross

• How do you feel when you put on a beautiful piece of jewelry?
  

“A beautiful piece of jewelry is wearable art. When I have it on, I feel a unique blend of levitating and grounding forces. It both ignites my soul and steadies me. The graphic angles and clean lines of T1 make me feel fresh, modern and powerful. There is nothing like a beautiful piece of Tiffany jewelry.” —Tracee Ellis Ross

Anya Taylor-Joy

• On Jewelry & Style:
  

“I love jewelry that has symbolism in it. I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.” —Anya Taylor-Joy

Eileen Gu

• What was it like shooting the latest Tiffany T1 campaign? How does it feel being the face of such an iconic brand?
  

“I was gifted a silver Tiffany and Co. spoon with my initials engraved on it at my mother’s baby shower before I was born. So, I could say I’ve been a fan of Tiffany and Co. since birth. To be the face of a brand as iconic and timeless as Tiffany is truly an honor and a dream as I strive to embody in my own life everything that Tiffany represents to the world: elegance, creativity, boldness, and individuality.” —Eileen Gu

• What do you like most about the T1 collection and, how would you wear or style the pieces?
  

“I’m obsessed with the balance between elegant simplicity and striking boldness that the new T1 collection offers. Between the clean-cut geometric lines and sparkling pavé diamonds, the T1 collection is the definition of dynamic-yet-everyday wearable jewelry that can seamlessly integrate into any outfit—from urban streetwear to classy eveningwear.” —Eileen Gu

• Tiffany T1 celebrates strength in self and individuality. What inspires your inner strength and power?
  

“My inner-strength and power is motivated by contributing to positive change in purposes greater than myself: be it advocating for increased female and youth participation in sports, encouraging kids to find joy and relevance in education, learning about and speaking out against racial and gender-based discrimination in culture and institutions, or helping to bridge the gap between fashion and athletics, attempting to create impact and make waves with my voice and actions—all has helped me to break free from traditional boundaries, as change is made by boldly embracing individuality and encouraging others to do the same.” —Eileen Gu

• How do you feel when you put on a beautiful piece of jewelry?
  

 “I have always been a jewelry addict—my hands are constantly adorned with rings, my neck with layered necklaces, and I even overcame my fear of needles in order to wear earrings. Wearing a beautiful piece of jewelry, especially one that is meaningful or motivational in a personal sense, is an inexorable feeling—it’s empowering, inspiring and exciting to express myself, to feel seen and heard without having to utter a single word. I’m so grateful for Tiffany and Co., who has helped me find this amazing feeling.” —Eileen Gu