Tiffany & Co. Brand
Tiffany & Co. Debuts “About Love” Campaign Film Starring Beyoncé And Jay-Z
Luxferity, 13.09.2021
Today Tiffany & Co. debuts the “ABOUT LOVE” campaign film starring powerhouse couple Beyoncé and JAY-Z. The film by acclaimed director Emmanuel Adjei features a highly anticipated musical performance of the classic song “Moon River.” Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé and captured by JAY-Z on a Super 8 camera.
Throughout the campaign film, Beyoncé wears an assortment of incredible diamond-intensive pieces, including the Tiffany Diamond. The Tiffany Diamond is considered among the most important gemstone discoveries of the 19th century and symbolizes the brand’s rich heritage. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured in the campaign film. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch that Tiffany artisans reimagined as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s; it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.
The Orum House in Los Angeles serves as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Designed by architect Zoltan Pali, the three-level, 18,800-square-foot home floats above its surrounding Bel Air landscape and was personally selected by the Carters for the film.
A result of close collaboration and a shared vision between both the Carters and Tiffany & Co., the film is stripped down and raw, capturing the Carters’ indescribable chemistry through stolen moments of intimacy. It is a story of longing and reunion—a bond that transcends space and time.
“ABOUT LOVE” launched globally in print on September 2 and the accompanying film will debut on tiffany.com on September 13 and be amplified through global media activations starting September 15. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director Derek Milton. The “ABOUT LOVE” team includes wardrobe stylists June Ambrose and Marni Senofonte, hair stylists Jawara Wauchope and Nakia Rachon and makeup artist Sir John Barnett.
As a part of the House’s collaboration with the Carters, Tiffany & Co. has partnered with BeyGOOD and the Shawn Carter Foundation to create the Tiffany & Co. About Love Scholarship Program. Tiffany & Co. has pledged USD $2M in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs). The Tiffany & Co. About Love Scholarship will be awarded to five small private schools, as well as select state schools: Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio.
About Tiffany & Co.
TIFFANY & CO., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.
TIFFANY & CO. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about TIFFANY & CO. and its commitment to sustainability, please visit tiffany.com.
About BeyGOOD
Founded in 2013 during the Mrs. Carter Show World Tour, BeyGOOD is a philanthropic initiative that is the extension of Beyoncé’s charitable heart. Through impactful dynamic partnerships, BeyGOOD’s mission is to set an example of giving back and paying it forward while empowering others to do the same with what they have in their own communities. To date BeyGOOD has been instrumental in programs that help in the areas of education, health, housing, water scarcity, disaster relief and more. The efforts are global, including South Africa, Haiti, Burundi, Australia, the United Kingdom, the Caribbean and throughout the United States. BeyGOOD is built on the belief that we are all in this together and each and every one of us can make a difference by giving back.
About The Shawn Carter Foundation
The Shawn Carter Foundation (SCF) was founded as a public charity in 2003 by Gloria Carter and her son, Shawn “JAY-Z” Carter. The mission of the Shawn Carter Foundation is to help individuals facing socio-economic hardships further their education at postsecondary institutions. In doing so, the goal is to significantly increase the educational, social, and economic prospects of traditionally underserved students so they can fulfill their dreams and become positive contributors to the global community. Since the Foundation’s inception, over $17MM have supported initiatives to empower young adults and communities in need through the Foundation’s following programs: Scholarship Fund, College Prep and Exposure, International Exposure, Professional Development, Wealth Management, Scholar Support, and Community & Goodwill Programs.
