Thom Browne Brand


Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

Luxferity, 18.06.2024

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…the new narrative…

which lens will you look through?

thom browne reimagines the daily 9 to 5, with a sharp and handcrafted collection of sunglasses and eyeglasses made in japan. known for modernizing classic designs with subtle style, elegance and impact, fused with american roots and mid-century design, thom browne presents a sleek, sophisticated collection for the warmer season.

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

each piece has been meticulously handcrafted with the finest techniques and materials in japan, where only this level of care and craftsmanship can be delivered. the frame uses titanium, one third the weight of steel and more expensive to produce than pure titanium. it simply rests over the ear. thin, light, durable and flexible, it makes each frame corrosion-resistant and hypoallergenic.

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

at the seagram building in new york, models walk through the plaza to the office, sit at their desks, read the news, daydream of lofty ambitions, it is all but another 9 to 5. round and round they go. the eyewear, paired with grey thom browne tailoring, echoes the classic but innovative design of the modernist skyscraper.

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

finished with the finest japanese acetate, a unique tumbling and meticulous mixing and ageing process takes three months to perfect. this gives a rich, vibrant finish, with a luxurious transparency and sheen. much like the near-perfect refinement of the seagram, great care has been taken to hand make each piece down to the last millimeter.

then, a twist. a moment of care-free rebellion. it is a friday in the summer for our models after all. seersucker transforms the traditional thom browne office. seersucker desk, seersucker globe, seersucker for summer. gathered under the palm tree for a lunch break, in sunglasses created to break the routine, there is a world to see. perhaps then a swim among bright pops of baby blue, classic reds and glossy whites, grey and tokyo tortoise and shiny black, each piece has a story to tell. and unlike plastic frames, their japanese acetate frames will bend and flex, so the story lasts longer.

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

premium lenses paint the world in glorious precision with 100% uva and uvb protection, beautifully clear or tinted in brown, navy, dark grey, green or in silver and gold flash that glints in the sunshine. 4-bar signature stripes line the hinges, the nose pads and the frame, reminiscent of university college stripes and vintage athletic mascot apparel. classic thom browne red, white and blue temple tips finish the look.

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

thom has reimagined classic eyewear shapes from past to present, to create the lenses for a new narrative. the classic round, cat eye and square, the aviator, brow-line and pantos have all been rewritten. the whole collection brings these styles into a new age, and exudes virtues of simplicity, meaning, beauty, dignity, vibrancy, individuality and bold ideas.

…which lens will you look through?...

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024

Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024Thom Browne Presents Its New Eyewear Collection Spring Summer 2024