Schiaparelli Brand
Schiaparelli Unveils Its Newly Expanded Space At Harrods
Luxferity, 19.06.2025
Maison Schiaparelli, bringing the spirit of 21 Place Vendome to London, unveils its newly expanded space at Harrods, marking a significant new chapter in the brand’s presence in the United Kingdom.
Following the successful launch of its first British flagship space in early 2023, Schiaparelli has now doubled its footprint at Harrods, with a striking new location on the store’s prestigious first floor dedicated to luxury. This new space reaffirms the Maison’s commitment to offering its international clientele an immersive experience that blends the brand history with artistry, heritage, and unique design.
SURREALISM LIVES HERE. A NEW ARCHITECTURAL CONCEPT
BRINGING THE SPIRIT OF PLACE VENDÔME TO HARRODS
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The Maison’s new flagship at Harrods is a collaboration with the Schiaparelli Creative Director, Daniel Roseberry and architecture agency Halleroed.
This unique space spanning 222 square meters (approx. 2,390 sq ft), draws inspiration from some of the brand’s most iconic historical elements—most notably, the surrealist and theatrical themes born from Elsa Schiaparelli’s collaboration with Salvador Dalí, her work with designer Jean-Michel Frank, and the brand’s signature blend of whimsical sophistication and true French elegance.
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“Our vision was to create an environment that feels both intimate and residential—but with a bold, elevated twist. To evoke the spirit of Schiaparelli’s original salon at Place Vendôme, we adopted an enfilade layout, creating a sequence of interconnected rooms framed by striking black decorative portals. These not only guide the visitor through the space but also define a sense of privacy and exclusivity”, says Halleroed.
Gold, a signature of the Maison, plays a central role throughout the boutique, both in color and texture. Two separate entrances lead visitors through corridors finished with white wrapped molding on the walls, echoing the signature treatment found in the Maison’s Paris flagship. These corridors open onto a central lobby crowned by a gold-leaf domed ceiling adorned with original hand-drawn sketches by Creative Director Daniel Roseberry. Mirrors are used extensively throughout, not just as reflective surfaces, but as decorative and illusionistic elements that expand and animate each room.
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“This new boutique-atelier reflects our vision of luxury retail as a singular, elevated, and tailor-made experience. It is a tribute to the trust of our clients, the unwavering dedication of our teams, and the exceptional partnership we share with Harrods. The creative alchemy between Daniel Roseberry and the design duo Halleroed gave birth to this sophisticated, daring and immersive concept—our very first of its kind—crafted to surprise and enchant our clients while remaining profoundly true to the spirit of Schiaparelli”, says Delphine Bellini, CEO of Schiaparelli.
FLOOR PLAN
The boutique was imagined through a domestic lens, where the client can discover the Schiaparelli universe and most iconic pieces including tailoring, evening wear, signature ready-to-wear designs, and sought-after accessories, in a series of Surrealist rooms.
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— A jewelry room, conceived as a surrealist bathroom, showcasing an extensive selection of Schiaparelli’s bold, playful and unique bijoux creations referencing the anatomical codes of the Maison. Walls are clad in hand-cut, hand-installed Venetian gold glass mosaic, reminiscent of an Art Deco bathroom. Jewelry is presented in the marble bathtub, a bathtub filled with jewels in a nod to surrealism and theatricality.
— Three separate rooms showcasing Schiaparelli Spring-Summer 2025 ready-to-wear collection, where Creative Director Daniel Roseberry continues to invent an essential and timeless wardrobe for women with its couture approach to design while experimenting with this season’s inspirations, and its Iconics range.
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— A shoes and accessories room. From pumps to trainers, bags to leather accessories, belts to signature anatomical jewelry buckles, Schiaparelli offers a wide choice of daring, elegant and timeless accessories, adorned by the Schiaparelli gold. Made in Italy, they feature the finest leather craftsmanship and embellish the silhouette with a touch of Schiaparelli chic and fantasy.
— The Boudoir: tucked away in the apartment -like boutique is a dedicated space known as the “Boudoir.”
A private VIP lounge is followed by a bedroom complete with bed and fireplace, and embroidered artworks and mirrored paneling. Next is the shoe room, cased in mirror and tobacco velvet.
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“At Harrods, we are committed to curating a fashion offering that celebrates creative vision, craftsmanship, and exclusivity. Schiaparelli’s expanded presence within our First Floor Womenswear space reflects the growing demand from our clients for design that is both daring and refined. Daniel Roseberry’s unique approach to storytelling and silhouette continues to resonate deeply with our global clientele, and we are proud to be the Maison’s exclusive home in the UK”, says Simon Longland, Director of Buying, Fashion at Harrods.
Schiaparelli, led by creative director Daniel Roseberry, continues to surprise and delight its dedicated clientele. This new Surrealist home at Harrods is truly a place to dream.
The Schiaparelli boutique is now open on the first floor of Harrods.
