Saint Laurent Brand
A New Chapter in Luxury: Saint Laurent’s Avenue Montaigne Boutique
Luxferity, 18.11.2025
A New Chapter in Luxury: Saint Laurent’s Avenue Montaigne Boutique
Paris, the epicenter of haute couture, welcomes a refined addition to its luxury landscape: Saint Laurent’s new boutique on Avenue Montaigne. Under the meticulous direction of Anthony Vaccarello, the space emerges as a serene counterpart to the Maison’s iconic Champs-Élysées flagship. Conceived over two years, this boutique redefines elegance through architectural precision and sculptural clarity, offering a more personal, intimate shopping experience.
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Design: Sculptural Simplicity Meets Maison Heritage
Spanning three levels, the boutique unfolds as a series of rooms—open, muted, or almost museal—each curated to enhance the presentation of Saint Laurent’s women’s and men’s ready-to-wear, leather goods, shoes, accessories, and fine jewelry. Vaccarello’s vision emphasizes purity of line and controlled tension, delivering presence without excess.
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The interior seamlessly marries contemporary design with historic reverence. Signature pieces, including Süe & Mare armchairs, a Paul Poiret daybed for Atelier Martine, François-Xavier Lalanne tables, and works by Jean-Michel Frank, Charlotte Perriand, and Josef Hoffmann, anchor the boutique in a collector’s sensibility reminiscent of Monsieur Saint Laurent himself.
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Art as Dialogue: Contemporary Masterpieces Within Luxury
A distinctive highlight is the integration of works from the Pinault Collection, including a previously unseen piece by Mark Bradford. These artworks converse with the space, reinforcing Saint Laurent’s enduring commitment to contemporary art and elevating the boutique beyond mere retail into a curated cultural experience.
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Private and Serene Luxury
The upper floor hosts a private salon overlooking Avenue Montaigne, offering an intimate setting for exclusive consultations. Complementing the interior is a landscaped terrace, providing a rare moment of calm amidst the bustling 8th arrondissement.
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Experience Saint Laurent
This boutique not only gathers the full spectrum of Saint Laurent offerings but also presents them within an atmosphere of controlled light, rhythm, and refined detail. A visit promises more than shopping—it is an immersive journey into the Maison’s heritage, design philosophy, and cultural dialogue.
Address: 35 – 37 Avenue Montaigne, Paris 8th
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