New Spectacular Cavalli Mansion Experience

Combining the real and the virtual, art and design, the Cavalli Mansion takes us on an immersive, interactive and innovative exploration of the Robert Cavalli lifestyle.

The Cavalli Mansion is an intriguing experience inspired by the world of gaming, with furniture and design coming together in a realistic setting that can be freely explored through point-of-view photography. An amazing space for exploring the Home Collection of this iconic fashion house.

As we enter the Cavalli Mansion we are taken by the hand and led on an experiential journey through a metaphysical space, a non-place made up of a number of rooms each inspired by a different idea and taking us to another world. The result is a richly imaginative journey that goes beyond the rational logic of the building and catches the eye with its stunning, changing settings.

We inevitably find ourselves right there in the house and the suspension of disbelief is created by particular development techniques from the world of gaming, which provide a highly realistic environment in which light and shadow surround photorealistic three-dimensional models. The shopper is also the gamer in the Cavalli Mansion, experiencing luxury, as reinterpreted by Fausto Puglisi, in a fabulous, bold and untamed three-dimensional world. Design and craftsmanship join forces in this imaginary dimension and give life to a contemporary and polar creation.

This interactive space engages the visitor in an amazing shopping experience that centres around iconic pieces chosen by Fausto Puglisi, as well as new designs presented recently at Salone del Mobile. Unconventional story-telling runs through all the spaces, and pieces that make up the collection merge together with brand identity as visitors go on an interactive exploration.

Each item in the collection can be viewed using zoom-in and rotate features, and extra detail is provided with additional product information and photos. Plus with just one click visitors ready to give in to temptation can go straight to the brand’s official online shopping channels.

Being able to interact in this way means that the roles of passive and active are constantly changing, with the visitor being both the active star of their gaming experience and also a passive viewer of the amazing interiors they find themselves in. An over-riding principle combines all the elements of this experience, making navigation intuitive and discovery therefore a natural consequence of exploration.

The project is the result of the expertise and teamwork with the communication & media agency Out There and the digital creative hub Centounopercento.