Pucci Reveals A Campaign For Camille Miceli's New Collection: Very Vivara

Ahead of the upcoming runway show on April 4, Pucci revealed the campaign for Camille Miceli's collection, Very Vivara. Photographed by Mario Sorrenti, the images feature Vittoria Ceretti drawing on the energy of water, the inspiration for this iconic Pucci print.

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From 1965 through its revival today, Vivara conjures the earth's elements in a design that is at once organic and geometric and that appears both striking and serene. The looks capture Vivara across swimwear, denim, dresses and accessories. As the bluish environs complement Vivara's palette, Vittoria's body glistens amidst the pool and the motif, with both merging as a rippled effect around her.

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