Moncler Brand
Moncler X Willow Smith: A New Ready-To-Wear Collection
Luxferity, 26.11.2024
Willow Smith’s debut ready-to-wear collection is a collision of contrasting worlds.
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“Minimalism and utilitarianism. Femininity and masculinity. Black and white. Bringing juxtaposing ideas together in an elegant way is something that really excites me, and I wanted to explore that in this collection." - Willow Smith
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First unveiled at The City of Genius in Shanghai, the debut fashion collection by musician, actress, author and creative Willow Smith proposes a futuristic yet functional fantasy wardrobe, founded on the designer’s personal style and a vision for new beginnings.
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Willow’s magnetic energy is captured in a series of imagery that explores the collection’s core themes: colliding contrasts, rebirth and renewal, yin and yang, fresh starts – informed by Moncler’s mountain origins and affinity for the outdoors. Willow’s creativity powers every aspect of the collection’s accompanying videos and images: as well as driving the concept, she models her designs, narrates a short film, and provides the soundtrack. Shot predominantly in black and white, echoing the collection’s monochrome palette, her dramatic sculptural pieces come to life in dynamic poses, enhanced by stylized graphic lighting.
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Multifunctionality is key for a wardrobe made to keep pace with lifestyles that pendulum from outdoor explorations to inner city elegance, appreciating the beauty in both. “I'm incredibly passionate about the outdoors and exploring this magnificent earth. I imagine these clothes effortlessly transitioning from nighttime camping to high-fashion eveningwear” commented Willow on the collection’s natural duality.
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In the true spirit of co-creation, Willow pulls the multifaceted world of Moncler into her deeply personal creative orbit, reimagining house signatures to put forth something new. An exclusive logo and monogram play with an inverted ‘W’ and Moncler ‘M’. Silver ring motifs and circular accents recall Willow’s signature piercings - appearing on hardware, as oversized features on tees and hoodies, or threaded onto logo patches. Handwritten lyrics to her recent single ‘Alone’ capture her lifelong passion for music and expression.
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A standout down jacket dress resembles a sleeping bag - a nod to Moncler’s iconic ‘duvets’ - and is transformable thanks to a detachable hem, with oversized pockets. Workwear-influenced canvas trousers can be cropped with the pull of a zipper. Contrasting shades of black and moon-dust white reinforce the duality at play, while highlighting Willow’s minimal aesthetic and maximum versatility imperative. Sturdy protective shells, tough fabrics, cocooning knits, and heavy sweatshirts are tempered by sinuous cutouts and shrunken silhouettes. Voluminous outerwear offsets body-skimming base layers in pieces designed to move wherever the mood dictates – mountain, red carpet, and anywhere in between.
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Moncler x Willow Smith is available in select Moncler stores and on moncler.com.
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Willow Smith at The City of Genius
Willow’s collection debuted in Shanghai at Moncler’s The City of Genius event on October 19th, alongside nine other collections from the next generation of Moncler Genius cocreators. In a presentation space titled ‘Where we wake up to a new beginning,’ Willow invited guests to explore a post-apocalyptic garden, a return to lushness, where humans and nature can once again exist in harmony. Presented as an abandoned village reclaimed by the will of organic growth, the dark atmosphere was tempered and subdued by a green gradient palette that breathed urban-oasis life into the setting. Emerging from unexpected places, the vegetation represented healing, support, and rebirth. The space was framed by circular motifs inspired by the sleek hoops that pierce Willow’s collection.
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