Moncler Brand
Moncler X Pharrell Williams Crafts A City-Ready Collection
Luxferity, 20.09.2023
Promoted
Built on a shared foundation of community and lust for life, and fuelled by an avant-gardist energy, Moncler x Pharrell Williams has manifested a city-ready collection made for adventure and primed for the outdoors. Pharrell first joined the Moncler family in 2009 and this moment marks the next evolution in the friendship, powered by the Moncler Genius platform for co-creation.
The collection revolves around the idea of glamping: family camping, but with an emphasis on refinement, craftsmanship and expertise. The clothes are meant for outdoor experiences and metropolitan adventures alike. The fluidity of natural forms versus the geometry of architecture influences the overall aesthetic: down padding has a curvilinear expression on one jacket, or pyramid points on another. This being Pharrell, the vest is a central piece, interpreted in three-dimensional diamond quilting and meant to be layered.
Transformability is key: zippers allow long trousers to turn into shorts; a duvet blanket doubles as a cape; arms zip off a jacket to transform into a utilitarian fisherman’s vest. The functionality of the garments – removable pockets, attachable keyring chains – is highlighted as a stylistic statement. Even the logo patch is detachable and multifunctional, allowing everyone to mark their pieces however they prefer. The palette of slate gray and moss green; lichen and cloud further emphasise the bringing together of town and country in a fresh new harmony. Pharrell’s unique talent is to create genre-defining work but to deliver it with a lightness of touch that makes it at once accessible and fun. This combined with Moncler’s absolute know-how of the great outdoors makes for a campsite that is both safe, thrilling and open to all.
The Moncler x Pharrell Williams collection will be available in select Moncler boutiques and moncler.com from September 22nd, 2023.
On September 21st, 2023, the collection can be purchased one day early at an exclusive installation at Antonia Via Sant'Andrea 10, Milan, and on antonia.it
