Maison Margiela Brand
Maison Margiela X Gentle Monster: New Eyewear Collaboration
Luxferity, 04.03.2025
Maison Margiela and Gentle Monster announce the newest edition in their comprehensive eyewear collaboration. Launching in stores on 6 March 2025, the release will be marked by a visual campaign as well as dedicated installations in several spaces around the globe.
f-43 Bicompax Liberty Blue On Aviator Strap
The third instalment in the ongoing creative dialogue, the collection examines the intersection between classicism and futurism. Drawing on the contemporary relationship between the artisanal and the digital – a continuous motif in the explorations of Maison Margiela likewise echoed in the observations of Gentle Monster – the investigations are expressed in optical tensions juxtaposing the familiar and the uncharted. The study manifests in twenty eyewear proposals – eight sunglasses and twelve spectacles – materialised in shapes that augment classic silhouettes with cyber-core aesthetics.
Passage de Drake Sahara Night
Photographed and directed by Jordan Hemingway, a campaign reflects on the alienation and attraction generated by the seductive mystique that exists between human and cyborg. Centred on the collection’s architectonic, metallic MM201 sunglasses, the still imagery features looks from the Spring-Summer 2025 Avant-Premiere Collection.
Harry Aviator Sunglasses (Black Matt / Brown)
A futuristic notion of objects lasered from a single block of material takes form in the square, metallic MM201 sunglasses, which also pay homage to Maison Margiela’s emblematic L’Incognitos from 2008. The mask-like, frame-less architectonic silhouette is proposed in silver and green. The visual language echoes in the MM202, a narrow goggle-esque structure crafted in black and silver acetate, and in the MM203, which imbues the same contour with a futuristic curve from lens across temple; in black, silver and red. The MM204 and MM205 hack into traditional glamorous oval silhouettes with squared edges, creating robotic forms proposed in black, navy, red and grey.
Passage de Drake Sahara Sands
Intercepted with wide temples, three sunglasses augment classic expressions: the MM206 is an oval shape narrowed in form and rendered in all-black, black with brown lenses, and red leather; the MM207 amplifies the frames of archetypal rectangular sunglasses and features in black, navy and tortoise shell; and the MM208 is a sharpened take on the enduring cat-eye crafted in black, red and grey. Three silhouettes set on super-light structures are proposed as sunglasses with gold frames and as spectacles with silver frames: the almond-shaped MM216; the edged-oval MM218; and the super-narrowed oval MM220 with cable temple tips, which also features as gold-framed spectacles and as blue-lensed sunglasses.
James Aviator Sunglasses (Rose Gold / Brown)
Spectacles further include two frameless super-light structures held together by gold or silver links: the oval the MM217 and kite-lensed MM19 with cable temple tips. Emboldened with wide temples pinched at the hinges, four spectacles adapt classic lens shapes with futuristic flair: the classic oval MM209 in black, graphite and tortoise shell; the narrow, softly rectangular MM210 in black, brown and tortoise shell; the warped round MM211 in black, navy and red; and the wide, softly rectangular MM212 in black, brown and tortoise shell. The MM213, a stretched cat-eye set on a wide temple, features in black and grey and tortoise shell. Two silhouettes are set on silver-tagged wire temples: a soft cat-eye in black, grey and red; and a wide round lens in black, brown and tortoise shell.
f-41 Petrol On Block Bracelet
Marking the release of the collaboration, several spaces around the world will host ephemeral spaces with installations dedicated to the collection and its themes. Inspired by cyber-core aesthetics, abstract human-shaped objects are placed in the context of raw patterns and sheer materials to form a harmonious balance. Meanwhile, the juxtaposition of immense volumes and restrained movements evokes a compelling sense of dissonance. The cable temple designs featured in the eyewear are thoughtfully incorporated into the space design, creating a comprehensive spatial unity.
James Aviator Sunglasses (Silver & Blue / Blue)
m-40 Ocean Blue On Horizon Strap
Harry Aviator Sunglasses (Silver / Grey)
m-40 Serenity Blue On Horizon Strap
Plissé - Ivory
Harry Aviator Polarized Sunglasses (Silver / Blue)
m-40 Woodpecker Green On Horizon Strap
Passage de Drake Sahara Night
v-40 Stormy Gray On Block Bracelet
